Calibrate RFV frequency scoring

backend/services/analyticsService.js

@@ -4,6 +4,7 @@ const RFM_QUERY_TIMEOUT_MS = 15000;
 const RECENT_MAX_DAYS = 60;
 const COOLING_MAX_DAYS = 180;
 const LOST_MIN_DAYS = 366;
+const FREQUENCY_MEDIUM_MAX_ORDERS = 4;
 const SIZE_SUFFIX_SQL_PATTERN = '\\s+-\\s+(?:(?:PP|P|M|G|GG|XG|XGG|EG|EGG|EXG|U|UNICO|ÚNICO|\\d{2})(?:/(?:PP|P|M|G|GG|XG|XGG|EG|EGG|EXG|U|UNICO|ÚNICO|\\d{2}))*)$';
 const PRODUCT_NAME_SQL = `
     CASE
@@ -133,6 +134,13 @@ const getRecencyScore = (recencyDays) => {
     return 1;
 };
 
+const getFrequencyScore = (frequency) => {
+    const orders = Math.max(0, toNumber(frequency));
+    if (orders <= 1) return 1;
+    if (orders <= FREQUENCY_MEDIUM_MAX_ORDERS) return 2;
+    return 3;
+};
+
 const getLifecycleSegment = ({
     recencyDays,
     historicalFrequency,
@@ -157,8 +165,11 @@ const getLifecycleSegment = ({
         return { segment: RFM_SEGMENTS_BY_KEY.get('new_customers'), valueScore: 1 };
     }
 
-    if (days <= RECENT_MAX_DAYS && valueScore === 1) {
-        return { segment: RFM_SEGMENTS_BY_KEY.get('potential_loyalists'), valueScore: 2 };
+    if (days <= RECENT_MAX_DAYS) {
+        const isChampion = frequencyScore === 3 && monetaryScore === 3;
+        return isChampion
+            ? { segment: RFM_SEGMENTS_BY_KEY.get('champions'), valueScore: 3 }
+            : { segment: RFM_SEGMENTS_BY_KEY.get('potential_loyalists'), valueScore: 2 };
     }
 
     return {
@@ -200,7 +211,6 @@ const buildRfmSegments = (clients) => {
 };
 
 const buildRfmClients = (baseClients) => {
-    const frequencyScoreFor = buildTertileScorer(baseClients.map(client => client.rfmFrequency ?? client.frequency), true);
     const monetaryScoreFor = buildTertileScorer(baseClients.map(client => client.rfmMonetary ?? client.monetary), true);
 
     return baseClients.map(client => {
@@ -208,7 +218,7 @@ const buildRfmClients = (baseClients) => {
         const historicalFrequency = toNumber(client.rfmFrequency ?? client.frequency);
         const historicalMonetary = toNumber(client.rfmMonetary ?? client.monetary);
         const recencyScore = getRecencyScore(recencyDays);
-        const frequencyScore = client.rfmFrequencyScore ?? frequencyScoreFor(historicalFrequency);
+        const frequencyScore = client.rfmFrequencyScore ?? getFrequencyScore(historicalFrequency);
         const monetaryScore = client.rfmMonetaryScore ?? monetaryScoreFor(historicalMonetary);
         const baseValueScore = Math.min(3, Math.max(1, Math.round((frequencyScore + monetaryScore) / 2)));
         const classification = getLifecycleSegment({
@@ -462,9 +472,9 @@ const getRfmAnalytics = async (range = {}) => {
                     SELECT
                         customer_history.*,
                         CASE
-                            WHEN COUNT(*) OVER () = 1 THEN 3
-                            WHEN MIN(frequency) OVER () = MAX(frequency) OVER () THEN 2
-                            ELSE LEAST(3, GREATEST(1, FLOOR(PERCENT_RANK() OVER (ORDER BY frequency) * 3)::int + 1))
+                            WHEN frequency <= 1 THEN 1
+                            WHEN frequency <= ${FREQUENCY_MEDIUM_MAX_ORDERS} THEN 2
+                            ELSE 3
                         END as frequency_score,
                         CASE
                             WHEN COUNT(*) OVER () = 1 THEN 3
@@ -552,6 +562,7 @@ module.exports = {
     buildDateFilter,
     buildRfmClients,
     buildRfmSegments,
+    getFrequencyScore,
     getPreviousDate,
     getRecencyScore,
     getRfmAnalytics,

backend/test/analyticsService.test.js

@@ -5,6 +5,7 @@ const {
     buildRfmClients,
     buildRfmSegments,
     buildDateFilter,
+    getFrequencyScore,
     getPreviousDate,
     getRecencyScore,
     getRfmAnalytics,
@@ -120,6 +121,15 @@ test('getRecencyScore uses fixed lifecycle boundaries', () => {
     assert.equal(getRecencyScore(366), 1);
 });
 
+test('getFrequencyScore uses fixed historical order thresholds', () => {
+    assert.equal(getFrequencyScore(0), 1);
+    assert.equal(getFrequencyScore(1), 1);
+    assert.equal(getFrequencyScore(2), 2);
+    assert.equal(getFrequencyScore(4), 2);
+    assert.equal(getFrequencyScore(5), 3);
+    assert.equal(getFrequencyScore(100), 3);
+});
+
 test('getRfmSegment maps the 3x3 RFM matrix', () => {
     assert.deepEqual(getRfmSegment(3, 3), { key: 'champions', label: 'Champions' });
     assert.deepEqual(getRfmSegment(2, 2), { key: 'need_attention', label: 'Precisam de Atenção' });
@@ -143,7 +153,7 @@ test('buildRfmSegments summarizes segment count and revenue', () => {
     assert.equal(lost.totalRevenue, 25);
 });
 
-test('buildRfmClients keeps a yesterday buyer in the same high-recency segment when it is the only qualifying client', () => {
+test('buildRfmClients keeps a repeat recent buyer as potential loyal across period filters', () => {
     const sevenDayClients = buildRfmClients([
         { name: 'Cliente Ontem', phone: '1', monetary: 500, frequency: 2, quantityPurchased: 2, lastPurchaseDate: '2026-06-14', recencyDays: 1 }
     ]);
@@ -151,11 +161,42 @@ test('buildRfmClients keeps a yesterday buyer in the same high-recency segment w
         { name: 'Cliente Ontem', phone: '1', monetary: 500, frequency: 2, quantityPurchased: 2, lastPurchaseDate: '2026-06-14', recencyDays: 0 }
     ]);
 
-    assert.equal(sevenDayClients[0].segmentKey, 'champions');
-    assert.equal(yesterdayClients[0].segmentKey, 'champions');
+    assert.equal(sevenDayClients[0].segmentKey, 'potential_loyalists');
+    assert.equal(yesterdayClients[0].segmentKey, 'potential_loyalists');
     assert.equal(sevenDayClients[0].phone, yesterdayClients[0].phone);
 });
 
+test('buildRfmClients requires five orders and top value for a recent Champion', () => {
+    const clients = buildRfmClients([
+        {
+            customerKey: 'potential',
+            name: 'Potencial',
+            monetary: 5000,
+            frequency: 4,
+            recencyDays: 10,
+            rfmFrequency: 4,
+            rfmMonetary: 5000,
+            rfmMonetaryScore: 3
+        },
+        {
+            customerKey: 'champion',
+            name: 'Champion',
+            monetary: 5000,
+            frequency: 5,
+            recencyDays: 10,
+            rfmFrequency: 5,
+            rfmMonetary: 5000,
+            rfmMonetaryScore: 3
+        }
+    ]);
+    const byKey = new Map(clients.map(client => [client.customerKey, client]));
+
+    assert.equal(byKey.get('potential').frequencyScore, 2);
+    assert.equal(byKey.get('potential').segmentKey, 'potential_loyalists');
+    assert.equal(byKey.get('champion').frequencyScore, 3);
+    assert.equal(byKey.get('champion').segmentKey, 'champions');
+});
+
 test('buildRfmClients scores segments from RFM history when period totals are smaller', () => {
     const clients = buildRfmClients([
         {
@@ -376,7 +417,9 @@ test('getRfmAnalytics classifies period buyers by history through the selected r
         assert.doesNotMatch(selectCalls[0].sql, /cliente_fone IS NOT NULL/);
         assert.match(selectCalls[1].sql, /\(\$1::date - MAX\(data_pedido_date\)\)::int/);
         assert.match(selectCalls[1].sql, /data_pedido_date <= \$1::date/);
-        assert.match(selectCalls[1].sql, /PERCENT_RANK\(\) OVER \(ORDER BY frequency\)/);
+        assert.match(selectCalls[1].sql, /WHEN frequency <= 1 THEN 1/);
+        assert.match(selectCalls[1].sql, /WHEN frequency <= 4 THEN 2/);
+        assert.doesNotMatch(selectCalls[1].sql, /PERCENT_RANK\(\) OVER \(ORDER BY frequency\)/);
         assert.match(selectCalls[1].sql, /PERCENT_RANK\(\) OVER \(ORDER BY monetary\)/);
         assert.match(selectCalls[1].sql, /customer_key = ANY\(\$2::text\[\]\)/);
         assert.doesNotMatch(selectCalls[1].sql, /cliente_fone IS NOT NULL/);

src/pages/Rfm.tsx

@@ -33,8 +33,8 @@ const rfmSegmentDefinitions: Array<Pick<RfmSegment, 'key' | 'label'>> = [
 ];
 
 const segmentDescriptions: Record<string, string> = {
-  champions: 'Recentes, frequentes e valiosos',
-  potential_loyalists: 'Recentes e em evolução',
+  champions: 'Recentes, 5+ pedidos e valor alto',
+  potential_loyalists: 'Recentes com 2+ pedidos em evolução',
   new_customers: 'Primeiro pedido nos últimos 60 dias',
   loyal_customers: 'Bom histórico, compra entre 61 e 180 dias',
   need_attention: 'Perfil médio, compra entre 61 e 180 dias',
@@ -312,7 +312,7 @@ const Rfm = () => {
           <div className="mb-4 flex flex-col gap-3 lg:flex-row lg:items-end lg:justify-between">
             <div>
               <h2 className="text-lg font-bold text-dark-text">Matriz RFV</h2>
-              <p className="text-sm font-medium text-dark-muted">Compradores do período agrupados por recência fixa e perfil histórico de frequência e valor.</p>
+              <p className="text-sm font-medium text-dark-muted">Recência fixa, frequência por número de pedidos e valor relativo ao histórico.</p>
             </div>
             <div className="flex items-center gap-2 text-xs font-semibold text-dark-muted">
               <span>Menor prioridade</span>