3a907b0743
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626 lines
31 KiB
TypeScript
626 lines
31 KiB
TypeScript
import { useCallback, useEffect, useMemo, useState } from 'react';
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import { Link, useOutletContext } from 'react-router-dom';
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import { ChevronLeft, ChevronRight, Download, Filter, Loader2, Search, Users } from 'lucide-react';
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import DateRangePicker from '../components/DateRangePicker';
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import { exportToCSV, fetchRfmAnalytics } from '../dataService';
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import type { DateRange, RfmAnalytics, RfmClient, RfmSegment } from '../types';
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const emptyClients: RfmClient[] = [];
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const emptySegments: RfmSegment[] = [];
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const segmentStyles: Record<string, { accent: string; bg: string; text: string }> = {
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champions: { accent: 'bg-emerald-500', bg: 'bg-emerald-500/10', text: 'text-emerald-400' },
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potential_loyalists: { accent: 'bg-sky-500', bg: 'bg-sky-500/10', text: 'text-sky-400' },
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new_customers: { accent: 'bg-cyan-500', bg: 'bg-cyan-500/10', text: 'text-cyan-400' },
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loyal_customers: { accent: 'bg-blue-500', bg: 'bg-blue-500/10', text: 'text-blue-400' },
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need_attention: { accent: 'bg-amber-500', bg: 'bg-amber-500/10', text: 'text-amber-400' },
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about_to_sleep: { accent: 'bg-orange-500', bg: 'bg-orange-500/10', text: 'text-orange-400' },
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at_risk: { accent: 'bg-rose-500', bg: 'bg-rose-500/10', text: 'text-rose-400' },
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hibernating: { accent: 'bg-fuchsia-500', bg: 'bg-fuchsia-500/10', text: 'text-fuchsia-400' },
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lost: { accent: 'bg-zinc-500', bg: 'bg-zinc-500/10', text: 'text-zinc-400' }
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};
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const rfmSegmentDefinitions: Array<Pick<RfmSegment, 'key' | 'label'>> = [
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{ key: 'champions', label: 'Champions' },
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{ key: 'potential_loyalists', label: 'Potenciais Leais' },
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{ key: 'new_customers', label: 'Novos Clientes' },
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{ key: 'loyal_customers', label: 'Clientes Leais' },
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{ key: 'need_attention', label: 'Precisam de Atenção' },
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{ key: 'about_to_sleep', label: 'Quase Dormindo' },
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{ key: 'at_risk', label: 'Em Risco' },
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{ key: 'hibernating', label: 'Hibernando' },
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{ key: 'lost', label: 'Perdidos' }
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];
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const segmentDescriptions: Record<string, string> = {
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champions: 'Recentes, frequentes e valiosos',
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potential_loyalists: 'Recentes com bom potencial',
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new_customers: 'Primeira compra recente',
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loyal_customers: 'Valiosos, mas menos recentes',
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need_attention: 'Base intermediária para nutrir',
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about_to_sleep: 'Baixo valor começando a esfriar',
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at_risk: 'Valiosos sem compra recente',
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hibernating: 'Sem compra recente e valor médio',
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lost: 'Baixa atividade e distante'
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};
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const segmentActions: Record<string, string> = {
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champions: 'Oferecer acesso antecipado, benefícios VIP e lançamentos.',
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potential_loyalists: 'Estimular a próxima compra com recomendações personalizadas.',
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new_customers: 'Enviar boas-vindas e incentivo para a segunda compra.',
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loyal_customers: 'Manter relacionamento com ofertas relevantes e recorrentes.',
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need_attention: 'Reativar interesse com campanha leve e produtos recentes.',
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about_to_sleep: 'Enviar lembrete antes que o cliente esfrie completamente.',
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at_risk: 'Priorizar recuperação com oferta forte ou contato direto.',
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hibernating: 'Testar reativação de baixo custo com mensagem objetiva.',
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lost: 'Evitar alto investimento; usar apenas campanhas ocasionais.'
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};
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const segmentByScore: Record<string, string> = {
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'3-3': 'champions',
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'3-2': 'potential_loyalists',
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'3-1': 'new_customers',
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'2-3': 'loyal_customers',
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'2-2': 'need_attention',
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'2-1': 'about_to_sleep',
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'1-3': 'at_risk',
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'1-2': 'hibernating',
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'1-1': 'lost'
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};
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const formatCurrency = (value: number) => {
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return new Intl.NumberFormat('pt-BR', { style: 'currency', currency: 'BRL' }).format(value);
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};
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const DAY_MS = 24 * 60 * 60 * 1000;
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const parseLocalDate = (value: string) => {
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if (!value) return null;
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const match = value.match(/^(\d{4})-(\d{2})-(\d{2})/);
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if (match) {
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const [, year, month, day] = match;
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return new Date(Number(year), Number(month) - 1, Number(day));
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}
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const parsedDate = new Date(value);
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return Number.isNaN(parsedDate.getTime()) ? null : parsedDate;
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};
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const startOfDay = (date: Date) => {
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const nextDate = new Date(date);
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nextDate.setHours(0, 0, 0, 0);
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return nextDate;
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};
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const formatDate = (value: string) => {
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if (!value) return 'N/A';
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const date = parseLocalDate(value);
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return date ? date.toLocaleDateString('pt-BR') : 'N/A';
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};
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const scoreLabel = (score: number) => {
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if (score === 3) return 'Alto';
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if (score === 2) return 'Médio';
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return 'Baixo';
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};
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const getSegment = (segments: RfmSegment[], key: string) => {
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return segments.find(segment => segment.key === key);
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};
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const segmentForCell = (segments: RfmSegment[], recencyScore: number, valueScore: number) => {
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const matrixKey = `${recencyScore}-${valueScore}`;
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return getSegment(segments, segmentByScore[matrixKey]);
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};
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const ScoreBadge = ({ value }: { value: number }) => (
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<span className="inline-flex h-7 w-7 items-center justify-center rounded-lg border border-dark-border bg-dark-input text-xs font-bold text-dark-text">
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{value}
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</span>
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);
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const Rfm = () => {
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const { dateRange, setDateRange, refreshInterval, setRefreshInterval } = useOutletContext<{
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dateRange: DateRange;
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setDateRange: (range: DateRange) => void;
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refreshInterval: number;
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setRefreshInterval: (interval: number) => void;
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}>();
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const [analytics, setAnalytics] = useState<RfmAnalytics | null>(null);
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const [isLoading, setIsLoading] = useState(true);
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const [searchTerm, setSearchTerm] = useState('');
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const [segmentFilter, setSegmentFilter] = useState('all');
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const [selectedSegmentKey, setSelectedSegmentKey] = useState('');
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const [currentPage, setCurrentPage] = useState(1);
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const [itemsPerPage, setItemsPerPage] = useState(20);
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const loadRfm = useCallback(async (range: DateRange) => {
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setIsLoading(true);
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const data = await fetchRfmAnalytics(range);
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setAnalytics(data);
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setIsLoading(false);
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}, []);
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useEffect(() => {
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// RFV is calculated server-side from the selected date range.
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// eslint-disable-next-line react-hooks/set-state-in-effect
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void loadRfm(dateRange);
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}, [dateRange, loadRfm]);
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useEffect(() => {
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if (refreshInterval === 0) return;
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const intervalId = setInterval(() => {
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void loadRfm(dateRange);
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}, refreshInterval);
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return () => clearInterval(intervalId);
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}, [dateRange, loadRfm, refreshInterval]);
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const visibleAnalytics = analytics;
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const clients = visibleAnalytics?.clients || emptyClients;
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const segments = useMemo(() => {
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const sourceSegments = visibleAnalytics?.segments || emptySegments;
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return rfmSegmentDefinitions.map(definition => {
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const segment = sourceSegments.find(item => item.key === definition.key);
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return segment || {
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...definition,
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count: 0,
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totalRevenue: 0,
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averageRevenue: 0
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};
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});
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}, [visibleAnalytics]);
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const getPeriodRecencyDays = useCallback((lastPurchaseDate: string) => {
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const purchaseDate = parseLocalDate(lastPurchaseDate);
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if (!purchaseDate) return 0;
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const purchaseDay = startOfDay(purchaseDate).getTime();
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const rangeEndDay = startOfDay(dateRange.end).getTime();
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return Math.max(0, Math.floor((rangeEndDay - purchaseDay) / DAY_MS));
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}, [dateRange.end]);
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const formatPeriodRecency = useCallback((lastPurchaseDate: string) => {
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const days = getPeriodRecencyDays(lastPurchaseDate);
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if (days === 0) return 'Hoje';
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if (days === 1) return 'Ontem';
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return `${days} dias`;
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}, [getPeriodRecencyDays]);
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const filteredClients = useMemo(() => {
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const normalizedSearch = searchTerm.trim().toLowerCase();
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return clients.filter(client => {
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const matchesSegment = segmentFilter === 'all' || client.segmentKey === segmentFilter;
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const matchesSearch = !normalizedSearch ||
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client.name.toLowerCase().includes(normalizedSearch) ||
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client.phone.toLowerCase().includes(normalizedSearch);
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return matchesSegment && matchesSearch;
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});
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}, [clients, searchTerm, segmentFilter]);
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const totalPages = Math.ceil(filteredClients.length / itemsPerPage);
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const startIndex = (currentPage - 1) * itemsPerPage;
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const paginatedClients = filteredClients.slice(startIndex, startIndex + itemsPerPage);
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const totals = useMemo(() => {
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const totalRevenue = clients.reduce((sum, client) => sum + client.monetary, 0);
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const periodClientCount = clients.filter(client => client.frequency > 0 || client.monetary > 0).length;
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const activeSegments = segments.filter(segment => segment.count > 0).length;
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const topSegment = [...segments].sort((a, b) => b.totalRevenue - a.totalRevenue)[0];
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return { totalRevenue, periodClientCount, activeSegments, topSegment };
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}, [clients, segments]);
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const segmentInsights = useMemo(() => {
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return segments.reduce<Record<string, {
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averageRecencyDays: number;
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averageTicket: number;
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customerPercent: number;
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revenuePercent: number;
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topClients: RfmClient[];
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}>>((insights, segment) => {
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const segmentClients = clients.filter(client => client.segmentKey === segment.key);
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const totalOrders = segmentClients.reduce((sum, client) => sum + client.frequency, 0);
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const totalRecency = segmentClients.reduce((sum, client) => sum + getPeriodRecencyDays(client.lastPurchaseDate), 0);
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insights[segment.key] = {
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averageRecencyDays: segmentClients.length ? totalRecency / segmentClients.length : 0,
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averageTicket: totalOrders ? segment.totalRevenue / totalOrders : 0,
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customerPercent: clients.length ? (segment.count / clients.length) * 100 : 0,
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revenuePercent: totals.totalRevenue ? (segment.totalRevenue / totals.totalRevenue) * 100 : 0,
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topClients: [...segmentClients].sort((a, b) => b.monetary - a.monetary).slice(0, 3)
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};
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return insights;
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}, {});
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}, [clients, segments, getPeriodRecencyDays, totals.totalRevenue]);
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const selectedSegment = selectedSegmentKey ? getSegment(segments, selectedSegmentKey) : undefined;
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const selectedSegmentStyle = segmentStyles[selectedSegment?.key || 'lost'] || segmentStyles.lost;
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const selectedSegmentInsights = selectedSegment ? segmentInsights[selectedSegment.key] : null;
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const handleExport = () => {
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const exportData = filteredClients.map(client => ({
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Cliente: client.name,
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Telefone: client.phone,
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Segmento: client.segmentLabel,
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RFV: client.rfmScore,
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Recencia: client.recencyScore,
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Frequencia: client.frequencyScore,
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Valor: client.monetaryScore,
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'Compra no periodo': formatPeriodRecency(client.lastPurchaseDate),
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'Pedidos no periodo': client.frequency,
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'Ticket medio no periodo (R$)': (client.frequency ? client.monetary / client.frequency : 0).toFixed(2).replace('.', ','),
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'Receita no periodo (R$)': client.monetary.toFixed(2).replace('.', ','),
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'Ultima compra': formatDate(client.lastPurchaseDate)
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}));
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exportToCSV(exportData, `rfv_${new Date().toISOString().split('T')[0]}.csv`);
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};
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return (
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<div className="space-y-6">
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<div className="flex flex-col xl:flex-row xl:items-center justify-between gap-4">
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<div>
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<h1 className="text-2xl font-bold mb-2 text-dark-text">RFV</h1>
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<p className="text-dark-muted font-medium">Segmentação de clientes por recência, frequência e valor.</p>
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</div>
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<div className="flex flex-col sm:flex-row flex-wrap gap-3 items-start sm:items-center">
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<DateRangePicker
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dateRange={dateRange}
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onChange={setDateRange}
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refreshInterval={refreshInterval}
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setRefreshInterval={setRefreshInterval}
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onManualRefresh={() => void loadRfm(dateRange)}
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/>
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</div>
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</div>
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{isLoading && (
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<div className="inline-flex items-center gap-2 rounded-xl border border-dark-border bg-dark-card px-3 py-2 text-sm font-semibold text-dark-muted">
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<Loader2 className="h-4 w-4 animate-spin text-brand-primary" />
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Atualizando RFV
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</div>
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)}
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<div className="grid grid-cols-1 md:grid-cols-3 gap-6">
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<div className="bg-dark-card p-6 rounded-2xl border border-dark-border shadow-sm">
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<p className="text-dark-muted text-sm font-medium mb-1">Clientes no Período</p>
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<h3 className="text-3xl font-bold text-dark-text">{clients.length}</h3>
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<p className="mt-1 text-xs font-semibold text-dark-muted">Segmento RFV calculado até o fim do período</p>
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</div>
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<div className="bg-dark-card p-6 rounded-2xl border border-dark-border shadow-sm">
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<p className="text-dark-muted text-sm font-medium mb-1">Receita no Período</p>
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<h3 className="text-3xl font-bold text-dark-text">{formatCurrency(totals.totalRevenue)}</h3>
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</div>
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<div className="bg-dark-card p-6 rounded-2xl border border-dark-border shadow-sm">
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<p className="text-dark-muted text-sm font-medium mb-1">Segmentos com Compra</p>
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<h3 className="text-3xl font-bold text-dark-text">{totals.activeSegments}</h3>
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<p className="mt-1 text-xs font-semibold text-dark-muted">
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Maior receita no período: {totals.topSegment?.label || 'N/A'}
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</p>
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</div>
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</div>
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<div className="grid grid-cols-1 xl:grid-cols-[minmax(0,1fr)_340px] gap-6">
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<section className="bg-dark-card p-5 rounded-2xl border border-dark-border shadow-sm">
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<div className="mb-4 flex flex-col gap-3 lg:flex-row lg:items-end lg:justify-between">
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<div>
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<h2 className="text-lg font-bold text-dark-text">Matriz RFV</h2>
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<p className="text-sm font-medium text-dark-muted">Compradores do período agrupados pelo RFV histórico até a data final.</p>
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</div>
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<div className="flex items-center gap-2 text-xs font-semibold text-dark-muted">
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<span>Menor prioridade</span>
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<span className="h-2 w-12 rounded-full bg-gradient-to-r from-rose-500 via-amber-400 to-emerald-500" />
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<span>Maior prioridade</span>
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</div>
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</div>
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<div className="overflow-x-auto">
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<div className="grid min-w-[720px] grid-cols-[104px_repeat(3,minmax(0,1fr))] gap-2">
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<div className="flex items-center justify-center rounded-xl border border-dark-border bg-dark-input/60 px-3 py-2.5 text-center">
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<div>
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<p className="text-[10px] font-bold uppercase tracking-wider text-dark-muted">Eixos</p>
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<p className="text-xs font-semibold text-dark-text">Recência / Valor</p>
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</div>
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</div>
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{[1, 2, 3].map(valueScore => (
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<div key={valueScore} className="rounded-xl border border-dark-border bg-dark-input/70 px-3 py-2.5 text-center">
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<p className="text-[10px] font-bold uppercase tracking-wider text-dark-muted">Valor {valueScore}</p>
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<p className="text-xs font-bold text-dark-text">{scoreLabel(valueScore)}</p>
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</div>
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))}
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{[3, 2, 1].map(recencyScore => (
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<div key={recencyScore} className="contents">
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<div className="flex min-h-28 items-center justify-center rounded-xl border border-dark-border bg-dark-input/70 px-2.5 text-center">
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<div>
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<p className="text-[10px] font-bold uppercase tracking-wider text-dark-muted">Rec. {recencyScore}</p>
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<p className="text-xs font-bold text-dark-text">{scoreLabel(recencyScore)}</p>
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<p className="mt-1 text-[10px] font-semibold text-dark-muted">
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{recencyScore === 3 ? 'Compra recente' : recencyScore === 2 ? 'Intermediário' : 'Distante'}
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</p>
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</div>
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</div>
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{[1, 2, 3].map(valueScore => {
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const segment = segmentForCell(segments, recencyScore, valueScore);
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const style = segmentStyles[segment?.key || 'lost'];
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const isActive = segmentFilter === segment?.key;
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const intensity = segment?.count ? 'opacity-100' : 'opacity-75';
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return (
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<button
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key={`${recencyScore}-${valueScore}`}
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onClick={() => {
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setSegmentFilter(segment?.key || 'all');
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setSelectedSegmentKey(segment?.key || '');
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setCurrentPage(1);
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}}
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className={`group min-h-28 rounded-xl border p-3 text-left transition-all hover:-translate-y-0.5 hover:border-brand-primary cursor-pointer ${
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isActive ? 'border-brand-primary ring-1 ring-brand-primary/50' : 'border-dark-border'
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} ${style.bg} ${intensity}`}
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>
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<div className="flex h-full flex-col justify-between gap-3">
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<div>
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<div className="mb-2 flex items-start justify-between gap-2">
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<span className={`h-2 w-8 rounded-full ${style.accent}`} />
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<span className="rounded-md border border-dark-border bg-black/10 px-1.5 py-0.5 text-[10px] font-bold text-dark-muted">
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R{recencyScore} V{valueScore}
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</span>
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</div>
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<p className="text-sm font-bold text-dark-text">{segment?.label}</p>
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<p className="mt-1 truncate text-xs font-medium text-dark-muted">
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{segmentDescriptions[segment?.key || 'lost']}
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</p>
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</div>
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<div className="grid grid-cols-2 gap-2">
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<div>
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<p className="text-[10px] font-bold uppercase tracking-wider text-dark-muted">Clientes</p>
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<p className={`text-xl font-bold leading-none ${style.text}`}>{segment?.count || 0}</p>
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</div>
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<div>
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<p className="text-[10px] font-bold uppercase tracking-wider text-dark-muted">Receita período</p>
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<p className="truncate text-xs font-bold text-dark-text">{formatCurrency(segment?.totalRevenue || 0)}</p>
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</div>
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</div>
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</div>
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</button>
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);
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})}
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</div>
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|
))}
|
|
</div>
|
|
</div>
|
|
</section>
|
|
|
|
<section className="bg-dark-card p-6 rounded-2xl border border-dark-border shadow-sm">
|
|
<h2 className="mb-5 text-lg font-bold text-dark-text">Segmentos</h2>
|
|
<div className="space-y-2">
|
|
{segments.map(segment => {
|
|
const style = segmentStyles[segment.key] || segmentStyles.lost;
|
|
return (
|
|
<button
|
|
key={segment.key}
|
|
onClick={() => {
|
|
setSegmentFilter(segment.key);
|
|
setSelectedSegmentKey(segment.key);
|
|
setCurrentPage(1);
|
|
}}
|
|
className={`w-full rounded-xl border px-4 py-3 text-left transition-colors cursor-pointer ${
|
|
segmentFilter === segment.key ? 'border-brand-primary bg-dark-input' : 'border-dark-border bg-transparent hover:border-brand-primary'
|
|
}`}
|
|
>
|
|
<div className="flex items-center justify-between gap-3">
|
|
<div className="flex min-w-0 items-center gap-3">
|
|
<span className={`h-2.5 w-2.5 shrink-0 rounded-full ${style.accent}`} />
|
|
<span className="truncate text-sm font-bold text-dark-text">{segment.label}</span>
|
|
</div>
|
|
<span className={`text-sm font-bold ${style.text}`}>{segment.count}</span>
|
|
</div>
|
|
<p className="mt-1 text-xs font-semibold text-dark-muted">
|
|
{(segmentInsights[segment.key]?.customerPercent || 0).toFixed(1)}% clientes · {formatCurrency(segment.totalRevenue)} no período
|
|
</p>
|
|
</button>
|
|
);
|
|
})}
|
|
</div>
|
|
</section>
|
|
</div>
|
|
|
|
{selectedSegment && selectedSegmentInsights && (
|
|
<section className={`rounded-2xl border border-dark-border ${selectedSegmentStyle.bg} p-4 shadow-sm`}>
|
|
<div className="flex flex-col gap-4 xl:flex-row xl:items-center xl:justify-between">
|
|
<div className="min-w-0">
|
|
<div className="mb-1 flex items-center gap-2">
|
|
<span className={`h-2.5 w-2.5 rounded-full ${selectedSegmentStyle.accent}`} />
|
|
<p className={`text-xs font-bold uppercase tracking-widest ${selectedSegmentStyle.text}`}>Segmento selecionado</p>
|
|
</div>
|
|
<h3 className="text-lg font-bold text-dark-text">{selectedSegment.label}</h3>
|
|
<p className="mt-1 text-sm font-semibold text-dark-muted">{segmentActions[selectedSegment.key]}</p>
|
|
</div>
|
|
|
|
<div className="grid grid-cols-2 gap-3 sm:grid-cols-4 xl:w-[560px]">
|
|
<div className="rounded-xl border border-dark-border bg-black/10 p-3">
|
|
<p className="text-[10px] font-bold uppercase tracking-wider text-dark-muted">Clientes</p>
|
|
<p className="mt-1 text-base font-bold text-dark-text">{selectedSegmentInsights.customerPercent.toFixed(1)}%</p>
|
|
</div>
|
|
<div className="rounded-xl border border-dark-border bg-black/10 p-3">
|
|
<p className="text-[10px] font-bold uppercase tracking-wider text-dark-muted">Receita período</p>
|
|
<p className="mt-1 text-base font-bold text-dark-text">{selectedSegmentInsights.revenuePercent.toFixed(1)}%</p>
|
|
</div>
|
|
<div className="rounded-xl border border-dark-border bg-black/10 p-3">
|
|
<p className="text-[10px] font-bold uppercase tracking-wider text-dark-muted">Ticket período</p>
|
|
<p className="mt-1 text-base font-bold text-dark-text">{formatCurrency(selectedSegmentInsights.averageTicket)}</p>
|
|
</div>
|
|
<div className="rounded-xl border border-dark-border bg-black/10 p-3">
|
|
<p className="text-[10px] font-bold uppercase tracking-wider text-dark-muted">Compra período</p>
|
|
<p className="mt-1 text-base font-bold text-dark-text">{selectedSegmentInsights.averageRecencyDays.toFixed(0)} dias</p>
|
|
</div>
|
|
</div>
|
|
</div>
|
|
</section>
|
|
)}
|
|
|
|
<section className="bg-dark-card border border-dark-border rounded-2xl overflow-hidden shadow-sm">
|
|
<div className="flex flex-col lg:flex-row lg:items-center justify-between gap-3 border-b border-dark-border p-4">
|
|
<div className="flex flex-col sm:flex-row gap-3">
|
|
<div className="relative">
|
|
<Filter className="absolute left-3 top-1/2 h-4 w-4 -translate-y-1/2 text-dark-muted" />
|
|
<select
|
|
value={segmentFilter}
|
|
onChange={(event) => {
|
|
setSegmentFilter(event.target.value);
|
|
setCurrentPage(1);
|
|
}}
|
|
className="appearance-none bg-dark-input border border-dark-border text-dark-text text-sm rounded-xl pl-9 pr-8 py-2.5 focus:outline-none focus:border-brand-primary transition-colors shadow-sm cursor-pointer"
|
|
>
|
|
<option value="all">Todos os segmentos</option>
|
|
{segments.map(segment => (
|
|
<option key={segment.key} value={segment.key}>{segment.label}</option>
|
|
))}
|
|
</select>
|
|
</div>
|
|
|
|
<div className="relative">
|
|
<Search className="absolute left-3 top-1/2 h-5 w-5 -translate-y-1/2 text-dark-muted" />
|
|
<input
|
|
type="text"
|
|
placeholder="Buscar cliente..."
|
|
value={searchTerm}
|
|
onChange={(event) => {
|
|
setSearchTerm(event.target.value);
|
|
setCurrentPage(1);
|
|
}}
|
|
className="w-full sm:w-72 bg-dark-input border border-dark-border text-dark-text rounded-xl pl-10 pr-4 py-2.5 focus:outline-none focus:border-brand-primary hover:border-brand-primary transition-colors shadow-sm"
|
|
/>
|
|
</div>
|
|
</div>
|
|
|
|
<button
|
|
onClick={handleExport}
|
|
disabled={!filteredClients.length}
|
|
className="flex items-center justify-center gap-2 bg-dark-input border border-dark-border px-4 py-2.5 rounded-xl shadow-sm hover:border-brand-primary transition-colors text-sm font-medium text-dark-text cursor-pointer disabled:cursor-not-allowed disabled:opacity-50"
|
|
title="Exportar para CSV"
|
|
>
|
|
<Download size={16} className="text-brand-primary" />
|
|
Exportar
|
|
</button>
|
|
</div>
|
|
|
|
<div className="overflow-x-auto">
|
|
<table className="w-full text-left text-sm">
|
|
<thead className="bg-dark-header border-b border-dark-border text-dark-muted">
|
|
<tr>
|
|
<th className="px-6 py-4 font-bold uppercase tracking-wider text-[10px]">Cliente</th>
|
|
<th className="px-6 py-4 font-bold uppercase tracking-wider text-[10px]">Segmento</th>
|
|
<th className="px-6 py-4 font-bold uppercase tracking-wider text-[10px]">RFV</th>
|
|
<th className="px-6 py-4 font-bold uppercase tracking-wider text-[10px]">Última Compra</th>
|
|
<th className="px-6 py-4 font-bold uppercase tracking-wider text-[10px]">Pedidos no Período</th>
|
|
<th className="px-6 py-4 font-bold uppercase tracking-wider text-[10px]">Ticket no Período</th>
|
|
<th className="px-6 py-4 font-bold uppercase tracking-wider text-[10px]">Receita no Período</th>
|
|
</tr>
|
|
</thead>
|
|
<tbody className="divide-y divide-dark-border">
|
|
{paginatedClients.map((client: RfmClient) => {
|
|
const style = segmentStyles[client.segmentKey] || segmentStyles.lost;
|
|
return (
|
|
<tr key={client.customerKey} className="hover:bg-dark-input/50 transition-colors">
|
|
<td className="px-6 py-3">
|
|
<Link to={`/clients/${encodeURIComponent(client.name)}`} className="flex items-center gap-3 hover:text-brand-primary transition-colors">
|
|
<span className="flex h-9 w-9 items-center justify-center rounded-xl bg-dark-input text-dark-muted">
|
|
<Users className="h-4 w-4" />
|
|
</span>
|
|
<span>
|
|
<span className="block font-bold text-dark-text">{client.name}</span>
|
|
<span className="block text-xs font-medium text-dark-muted">{client.phone || 'N/A'}</span>
|
|
</span>
|
|
</Link>
|
|
</td>
|
|
<td className="px-6 py-3">
|
|
<span className={`inline-flex items-center gap-2 rounded-full px-3 py-1 text-xs font-bold ${style.bg} ${style.text}`}>
|
|
<span className={`h-2 w-2 rounded-full ${style.accent}`} />
|
|
{client.segmentLabel}
|
|
</span>
|
|
</td>
|
|
<td className="px-6 py-3">
|
|
<div className="flex items-center gap-2">
|
|
<ScoreBadge value={client.recencyScore} />
|
|
<ScoreBadge value={client.frequencyScore} />
|
|
<ScoreBadge value={client.monetaryScore} />
|
|
</div>
|
|
</td>
|
|
<td className="px-6 py-3 text-dark-muted font-medium">
|
|
{formatDate(client.lastPurchaseDate)}
|
|
<span className="block text-xs">{formatPeriodRecency(client.lastPurchaseDate)}</span>
|
|
</td>
|
|
<td className="px-6 py-3 text-dark-text font-bold">{client.frequency}</td>
|
|
<td className="px-6 py-3 text-dark-text font-bold">{formatCurrency(client.frequency ? client.monetary / client.frequency : 0)}</td>
|
|
<td className="px-6 py-3 text-brand-primary font-bold">{formatCurrency(client.monetary)}</td>
|
|
</tr>
|
|
);
|
|
})}
|
|
</tbody>
|
|
</table>
|
|
</div>
|
|
|
|
{!filteredClients.length && (
|
|
<div className="p-8 text-center text-sm font-semibold text-dark-muted">
|
|
Nenhum cliente encontrado.
|
|
</div>
|
|
)}
|
|
|
|
<div className="px-6 py-4 border-t border-dark-border flex flex-col sm:flex-row items-center justify-between gap-4">
|
|
<div className="flex items-center gap-2 text-sm text-dark-muted">
|
|
<span>Mostrar</span>
|
|
<select
|
|
value={itemsPerPage}
|
|
onChange={(event) => {
|
|
setItemsPerPage(Number(event.target.value));
|
|
setCurrentPage(1);
|
|
}}
|
|
className="bg-dark-card border border-dark-border rounded-lg px-2 py-1 focus:outline-none focus:border-brand-primary cursor-pointer text-dark-text"
|
|
>
|
|
<option value={10}>10</option>
|
|
<option value={20}>20</option>
|
|
<option value={50}>50</option>
|
|
<option value={100}>100</option>
|
|
</select>
|
|
<span>clientes por página</span>
|
|
</div>
|
|
|
|
<div className="flex items-center gap-4 text-sm">
|
|
<span className="text-dark-muted">
|
|
Mostrando {filteredClients.length > 0 ? startIndex + 1 : 0} a {Math.min(startIndex + itemsPerPage, filteredClients.length)} de {filteredClients.length} clientes
|
|
</span>
|
|
<div className="flex gap-1">
|
|
<button
|
|
onClick={() => setCurrentPage(page => Math.max(1, page - 1))}
|
|
disabled={currentPage === 1}
|
|
className="p-1 rounded-lg border border-dark-border disabled:opacity-50 disabled:cursor-not-allowed hover:border-brand-primary transition-colors text-dark-muted hover:text-dark-text cursor-pointer bg-dark-card"
|
|
>
|
|
<ChevronLeft className="w-5 h-5" />
|
|
</button>
|
|
<button
|
|
onClick={() => setCurrentPage(page => Math.min(totalPages, page + 1))}
|
|
disabled={currentPage === totalPages || totalPages === 0}
|
|
className="p-1 rounded-lg border border-dark-border disabled:opacity-50 disabled:cursor-not-allowed hover:border-brand-primary transition-colors text-dark-muted hover:text-dark-text cursor-pointer bg-dark-card"
|
|
>
|
|
<ChevronRight className="w-5 h-5" />
|
|
</button>
|
|
</div>
|
|
</div>
|
|
</div>
|
|
</section>
|
|
</div>
|
|
);
|
|
};
|
|
|
|
export default Rfm;
|