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Fix RFM date range consistency
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Cauê Faleiros
2026-06-15 10:48:00 -03:00
parent ac692b8e10
commit fc7a50fddf
8 changed files with 262 additions and 84 deletions
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69
backend/services/analyticsService.js
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@@ -101,6 +101,35 @@ const buildRfmSegments = (clients) => {
});
};
const buildRfmClients = (baseClients) => {
const recencyValues = baseClients.map(client => client.recencyDays);
const frequencyValues = baseClients.map(client => client.frequency);
const monetaryValues = baseClients.map(client => client.monetary);
return baseClients.map(client => {
const recencyScore = scoreTertile(client.recencyDays, recencyValues, false);
const frequencyScore = scoreTertile(client.frequency, frequencyValues, true);
const monetaryScore = scoreTertile(client.monetary, monetaryValues, true);
const valueScore = Math.min(3, Math.max(1, Math.round((frequencyScore + monetaryScore) / 2)));
const segment = getRfmSegment(recencyScore, valueScore);
return {
...client,
recencyScore,
frequencyScore,
monetaryScore,
valueScore,
rfmScore: `${recencyScore}${frequencyScore}${monetaryScore}`,
segmentKey: segment.key,
segmentLabel: segment.label
};
}).sort((a, b) => {
if (b.recencyScore !== a.recencyScore) return b.recencyScore - a.recencyScore;
if (b.valueScore !== a.valueScore) return b.valueScore - a.valueScore;
return b.monetary - a.monetary;
});
};
const getDashboardAnalytics = async (range = {}) => {
const { params, whereClause } = buildDateFilter(range);
const [totalsResult, salesResult, revenueResult] = await Promise.all([
@@ -222,6 +251,14 @@ const getClientAnalytics = async (range = {}) => {
const getRfmAnalytics = async (range = {}) => {
const { params, whereClause } = buildDateFilter(range);
const queryParams = [...params];
const normalizedEnd = normalizeDateParam(range.end);
const recencyReferenceDate = normalizedEnd ? `$${queryParams.length + 1}::date` : 'CURRENT_DATE';
if (normalizedEnd) {
queryParams.push(normalizedEnd);
}
const result = await pool.query(`
SELECT
MAX(cliente_nome) as name,
@@ -230,7 +267,7 @@ const getRfmAnalytics = async (range = {}) => {
COUNT(DISTINCT COALESCE(NULLIF(pedido_id, ''), data_pedido || '_' || valor_pedido::text))::int as frequency,
COALESCE(SUM(quantidade), 0) as quantity_purchased,
MAX(data_pedido_date) as last_purchase_date,
GREATEST((CURRENT_DATE - MAX(data_pedido_date))::int, 0) as recency_days
GREATEST((${recencyReferenceDate} - MAX(data_pedido_date))::int, 0) as recency_days
FROM orders
${whereClause}
AND cliente_fone IS NOT NULL
@@ -238,7 +275,7 @@ const getRfmAnalytics = async (range = {}) => {
GROUP BY cliente_fone
ORDER BY monetary DESC
LIMIT 1000;
`, params);
`, queryParams);
const baseClients = result.rows.map(row => ({
name: row.name,
@@ -250,32 +287,7 @@ const getRfmAnalytics = async (range = {}) => {
recencyDays: toNumber(row.recency_days)
}));
const recencyValues = baseClients.map(client => client.recencyDays);
const frequencyValues = baseClients.map(client => client.frequency);
const monetaryValues = baseClients.map(client => client.monetary);
const clients = baseClients.map(client => {
const recencyScore = scoreTertile(client.recencyDays, recencyValues, false);
const frequencyScore = scoreTertile(client.frequency, frequencyValues, true);
const monetaryScore = scoreTertile(client.monetary, monetaryValues, true);
const valueScore = Math.min(3, Math.max(1, Math.round((frequencyScore + monetaryScore) / 2)));
const segment = getRfmSegment(recencyScore, valueScore);
return {
...client,
recencyScore,
frequencyScore,
monetaryScore,
valueScore,
rfmScore: `${recencyScore}${frequencyScore}${monetaryScore}`,
segmentKey: segment.key,
segmentLabel: segment.label
};
}).sort((a, b) => {
if (b.recencyScore !== a.recencyScore) return b.recencyScore - a.recencyScore;
if (b.valueScore !== a.valueScore) return b.valueScore - a.valueScore;
return b.monetary - a.monetary;
});
const clients = buildRfmClients(baseClients);
return {
range: {
@@ -293,6 +305,7 @@ const getRfmAnalytics = async (range = {}) => {
module.exports = {
buildDateFilter,
buildRfmClients,
buildRfmSegments,
getRfmAnalytics,
getRfmSegment,