diff --git a/src/pages/Rfm.tsx b/src/pages/Rfm.tsx
index a868082..dff706c 100644
--- a/src/pages/Rfm.tsx
+++ b/src/pages/Rfm.tsx
@@ -72,9 +72,30 @@ const formatCurrency = (value: number) => {
   return new Intl.NumberFormat('pt-BR', { style: 'currency', currency: 'BRL' }).format(value);
 };
 
+const DAY_MS = 24 * 60 * 60 * 1000;
+
+const parseLocalDate = (value: string) => {
+  if (!value) return null;
+  const match = value.match(/^(\d{4})-(\d{2})-(\d{2})/);
+  if (match) {
+    const [, year, month, day] = match;
+    return new Date(Number(year), Number(month) - 1, Number(day));
+  }
+
+  const parsedDate = new Date(value);
+  return Number.isNaN(parsedDate.getTime()) ? null : parsedDate;
+};
+
+const startOfDay = (date: Date) => {
+  const nextDate = new Date(date);
+  nextDate.setHours(0, 0, 0, 0);
+  return nextDate;
+};
+
 const formatDate = (value: string) => {
   if (!value) return 'N/A';
-  return new Date(value).toLocaleDateString('pt-BR');
+  const date = parseLocalDate(value);
+  return date ? date.toLocaleDateString('pt-BR') : 'N/A';
 };
 
 const scoreLabel = (score: number) => {
@@ -152,6 +173,15 @@ const Rfm = () => {
     });
   }, [visibleAnalytics]);
 
+  const getPeriodRecencyDays = useCallback((lastPurchaseDate: string) => {
+    const purchaseDate = parseLocalDate(lastPurchaseDate);
+    if (!purchaseDate) return 0;
+
+    const purchaseDay = startOfDay(purchaseDate).getTime();
+    const rangeEndDay = startOfDay(dateRange.end).getTime();
+    return Math.max(0, Math.floor((rangeEndDay - purchaseDay) / DAY_MS));
+  }, [dateRange.end]);
+
   const filteredClients = useMemo(() => {
     const normalizedSearch = searchTerm.trim().toLowerCase();
 
@@ -188,7 +218,7 @@ const Rfm = () => {
     }>>((insights, segment) => {
       const segmentClients = clients.filter(client => client.segmentKey === segment.key);
       const totalOrders = segmentClients.reduce((sum, client) => sum + client.frequency, 0);
-      const totalRecency = segmentClients.reduce((sum, client) => sum + client.recencyDays, 0);
+      const totalRecency = segmentClients.reduce((sum, client) => sum + getPeriodRecencyDays(client.lastPurchaseDate), 0);
 
       insights[segment.key] = {
         averageRecencyDays: segmentClients.length ? totalRecency / segmentClients.length : 0,
@@ -200,7 +230,7 @@ const Rfm = () => {
 
       return insights;
     }, {});
-  }, [clients, segments, totals.totalRevenue]);
+  }, [clients, segments, getPeriodRecencyDays, totals.totalRevenue]);
 
   const selectedSegment = selectedSegmentKey ? getSegment(segments, selectedSegmentKey) : undefined;
   const selectedSegmentStyle = segmentStyles[selectedSegment?.key || 'lost'] || segmentStyles.lost;
@@ -215,7 +245,7 @@ const Rfm = () => {
       Recencia: client.recencyScore,
       Frequencia: client.frequencyScore,
       Monetario: client.monetaryScore,
-      'Dias desde ultima compra': client.recencyDays,
+      'Dias desde compra no periodo': getPeriodRecencyDays(client.lastPurchaseDate),
       'Pedidos no periodo': client.frequency,
       'Ticket medio no periodo (R$)': (client.frequency ? client.monetary / client.frequency : 0).toFixed(2).replace('.', ','),
       'Receita no periodo (R$)': client.monetary.toFixed(2).replace('.', ','),
@@ -253,16 +283,16 @@ const Rfm = () => {
 
       <div className="grid grid-cols-1 md:grid-cols-3 gap-6">
         <div className="bg-dark-card p-6 rounded-2xl border border-dark-border shadow-sm">
-          <p className="text-dark-muted text-sm font-medium mb-1">Base RFM</p>
+          <p className="text-dark-muted text-sm font-medium mb-1">Clientes no Período</p>
           <h3 className="text-3xl font-bold text-dark-text">{clients.length}</h3>
-          <p className="mt-1 text-xs font-semibold text-dark-muted">{totals.periodClientCount} com compra no período</p>
+          <p className="mt-1 text-xs font-semibold text-dark-muted">Agrupados pela tag RFM anterior</p>
         </div>
         <div className="bg-dark-card p-6 rounded-2xl border border-dark-border shadow-sm">
           <p className="text-dark-muted text-sm font-medium mb-1">Receita no Período</p>
           <h3 className="text-3xl font-bold text-dark-text">{formatCurrency(totals.totalRevenue)}</h3>
         </div>
         <div className="bg-dark-card p-6 rounded-2xl border border-dark-border shadow-sm">
-          <p className="text-dark-muted text-sm font-medium mb-1">Segmentos na Base</p>
+          <p className="text-dark-muted text-sm font-medium mb-1">Segmentos com Compra</p>
           <h3 className="text-3xl font-bold text-dark-text">{totals.activeSegments}</h3>
           <p className="mt-1 text-xs font-semibold text-dark-muted">
             Maior receita no período: {totals.topSegment?.label || 'N/A'}
@@ -275,7 +305,7 @@ const Rfm = () => {
           <div className="mb-4 flex flex-col gap-3 lg:flex-row lg:items-end lg:justify-between">
             <div>
               <h2 className="text-lg font-bold text-dark-text">Matriz RFM</h2>
-              <p className="text-sm font-medium text-dark-muted">Base classificada até o fim do período; valores mostram apenas o período selecionado.</p>
+              <p className="text-sm font-medium text-dark-muted">Compradores do período agrupados pela tag RFM anterior ao período.</p>
             </div>
             <div className="flex items-center gap-2 text-xs font-semibold text-dark-muted">
               <span>Menor prioridade</span>
@@ -423,7 +453,7 @@ const Rfm = () => {
                 <p className="mt-1 text-base font-bold text-dark-text">{formatCurrency(selectedSegmentInsights.averageTicket)}</p>
               </div>
               <div className="rounded-xl border border-dark-border bg-black/10 p-3">
-                <p className="text-[10px] font-bold uppercase tracking-wider text-dark-muted">Recência</p>
+                <p className="text-[10px] font-bold uppercase tracking-wider text-dark-muted">Compra período</p>
                 <p className="mt-1 text-base font-bold text-dark-text">{selectedSegmentInsights.averageRecencyDays.toFixed(0)} dias</p>
               </div>
             </div>
@@ -521,7 +551,7 @@ const Rfm = () => {
                     </td>
                     <td className="px-6 py-3 text-dark-muted font-medium">
                       {formatDate(client.lastPurchaseDate)}
-                      <span className="block text-xs">{client.recencyDays} dias</span>
+                      <span className="block text-xs">{getPeriodRecencyDays(client.lastPurchaseDate)} dias</span>
                     </td>
                     <td className="px-6 py-3 text-dark-text font-bold">{client.frequency}</td>
                     <td className="px-6 py-3 text-dark-text font-bold">{formatCurrency(client.frequency ? client.monetary / client.frequency : 0)}</td>