Add client purchase pattern analytics

backend/routes/analyticsRoutes.js

@@ -4,6 +4,7 @@ const {
     getClientAnalytics,
     getClientDetailsAnalytics,
     getClientFilterOptions,
+    getClientPurchasePatternAnalytics,
     getDashboardAnalytics,
     getProductAnalytics,
     getProductDetailsAnalytics,
@@ -75,6 +76,15 @@ router.get('/analytics/clients/filters', verifyToken, async (req, res) => {
     }
 });
 
+router.get('/analytics/clients/purchase-pattern', verifyToken, async (req, res) => {
+    try {
+        res.json(await getClientPurchasePatternAnalytics());
+    } catch (error) {
+        console.error('Error fetching client purchase pattern analytics:', error);
+        res.status(500).json({ error: 'Internal Server Error' });
+    }
+});
+
 router.get('/analytics/clients/:clientToken/details', verifyToken, async (req, res) => {
     try {
         const details = await getClientDetailsAnalytics(req.params.clientToken, getRange(req.query));

backend/services/analyticsService.js

@@ -942,6 +942,58 @@ const getClientFilterOptions = async () => {
     };
 };
 
+const getClientPurchasePatternAnalytics = async () => {
+    const result = await pool.query(`
+        ${CUSTOMER_IDENTITY_CTE},
+        order_events AS (
+            SELECT DISTINCT ON (
+                ${CUSTOMER_KEY_SQL},
+                COALESCE(NULLIF(pedido_id, ''), data_pedido || '_' || valor_pedido::text)
+            )
+                data_pedido_date,
+                created_at
+            FROM identity_orders
+            WHERE data_pedido_date IS NOT NULL
+            ORDER BY
+                ${CUSTOMER_KEY_SQL},
+                COALESCE(NULLIF(pedido_id, ''), data_pedido || '_' || valor_pedido::text),
+                created_at ASC NULLS LAST
+        )
+        SELECT
+            EXTRACT(DOW FROM data_pedido_date)::int as weekday,
+            EXTRACT(HOUR FROM created_at AT TIME ZONE 'America/Sao_Paulo')::int as hour,
+            COUNT(*)::int as order_count
+        FROM order_events
+        GROUP BY weekday, hour
+        ORDER BY weekday ASC, hour ASC;
+    `);
+
+    const purchaseWeekdays = WEEKDAY_LABELS.map(label => ({ label, value: 0 }));
+    const purchaseHours = Array.from({ length: 24 }, (_, hour) => ({
+        label: `${String(hour).padStart(2, '0')}h`,
+        value: 0
+    }));
+
+    result.rows.forEach(row => {
+        const weekday = row.weekday === null || row.weekday === undefined ? null : Number(row.weekday);
+        const hour = row.hour === null || row.hour === undefined ? null : Number(row.hour);
+        const orderCount = toNumber(row.order_count);
+
+        if (weekday !== null && Number.isInteger(weekday) && purchaseWeekdays[weekday]) {
+            purchaseWeekdays[weekday].value += orderCount;
+        }
+
+        if (hour !== null && Number.isInteger(hour) && purchaseHours[hour]) {
+            purchaseHours[hour].value += orderCount;
+        }
+    });
+
+    return {
+        purchaseWeekdays,
+        purchaseHours
+    };
+};
+
 const getOrderGroupKey = (row) => (
     row.pedido_id ||
     `${row.data_pedido || getDateOnly(row.data_pedido_date) || ''}_${row.valor_pedido || 0}`
@@ -1353,6 +1405,7 @@ module.exports = {
     getFrequencyScore,
     getClientDetailsAnalytics,
     getClientFilterOptions,
+    getClientPurchasePatternAnalytics,
     getPreviousDate,
     getRecencyScore,
     getRfmAnalytics,

backend/test/analyticsService.test.js

@@ -11,6 +11,7 @@ const {
     getClientAnalytics,
     getClientDetailsAnalytics,
     getClientFilterOptions,
+    getClientPurchasePatternAnalytics,
     getDashboardAnalytics,
     getPreviousDate,
     getProductAnalytics,
@@ -791,6 +792,40 @@ test('getClientFilterOptions returns all distinct order metadata options', async
     }
 });
 
+test('getClientPurchasePatternAnalytics returns all-time weekday and hour counts', async () => {
+    const originalQuery = pool.query;
+
+    pool.query = async (sql, params = []) => {
+        assert.deepEqual(params, []);
+        assert.match(sql, /order_events AS/);
+        assert.match(sql, /DISTINCT ON \(\s+customer_key,\s+COALESCE\(NULLIF\(pedido_id, ''\), data_pedido \|\| '_' \|\| valor_pedido::text\)\s+\)/);
+        assert.match(sql, /EXTRACT\(DOW FROM data_pedido_date\)::int as weekday/);
+        assert.match(sql, /EXTRACT\(HOUR FROM created_at AT TIME ZONE 'America\/Sao_Paulo'\)::int as hour/);
+
+        return {
+            rows: [
+                { weekday: 1, hour: 9, order_count: 2 },
+                { weekday: 5, hour: 18, order_count: 1 },
+                { weekday: 5, hour: null, order_count: 1 }
+            ]
+        };
+    };
+
+    try {
+        const pattern = await getClientPurchasePatternAnalytics();
+
+        assert.equal(pattern.purchaseWeekdays.length, 7);
+        assert.equal(pattern.purchaseHours.length, 24);
+        assert.deepEqual(pattern.purchaseWeekdays[1], { label: 'Seg', value: 2 });
+        assert.deepEqual(pattern.purchaseWeekdays[5], { label: 'Sex', value: 2 });
+        assert.deepEqual(pattern.purchaseHours[9], { label: '09h', value: 2 });
+        assert.deepEqual(pattern.purchaseHours[18], { label: '18h', value: 1 });
+        assert.deepEqual(pattern.purchaseHours[0], { label: '00h', value: 0 });
+    } finally {
+        pool.query = originalQuery;
+    }
+});
+
 test('getClientDetailsAnalytics resolves legacy name tokens to the canonical phone client', async () => {
     const originalQuery = pool.query;
     const calls = [];

src/dataService.ts

@@ -1,4 +1,4 @@
-import type { AuthUser, CampaignPreview, CampaignProcessSummary, CampaignQueueSummary, ClientAnalyticsItem, ClientDetailsAnalytics, ClientFilterOptions, ClientMetadataFilters, CreateUserResult, DashboardAnalytics, DateRange, ManagedUser, OrderData, ProductAnalyticsItem, ProductDetailsAnalytics, RfmAnalytics, StockData } from './types';
+import type { AuthUser, CampaignPreview, CampaignProcessSummary, CampaignQueueSummary, ClientAnalyticsItem, ClientDetailsAnalytics, ClientFilterOptions, ClientMetadataFilters, ClientPurchasePatternAnalytics, CreateUserResult, DashboardAnalytics, DateRange, ManagedUser, OrderData, ProductAnalyticsItem, ProductDetailsAnalytics, RfmAnalytics, StockData } from './types';
 import { formatDateParam } from './dateRanges';
 
 const API_URL = import.meta.env.VITE_API_URL || '/api';
@@ -300,6 +300,28 @@ export const fetchClientAnalytics = async (dateRange: DateRange, filters?: Parti
     }, options);
 };
 
+const emptyClientPurchasePattern = (): ClientPurchasePatternAnalytics => ({
+    purchaseWeekdays: ['Dom', 'Seg', 'Ter', 'Qua', 'Qui', 'Sex', 'Sab'].map(label => ({ label, value: 0 })),
+    purchaseHours: Array.from({ length: 24 }, (_, hour) => ({
+        label: `${String(hour).padStart(2, '0')}h`,
+        value: 0
+    }))
+});
+
+export const fetchClientPurchasePatternAnalytics = async (options?: CacheOptions): Promise<ClientPurchasePatternAnalytics> => {
+    const path = '/analytics/clients/purchase-pattern';
+    return getCachedAnalytics(path, async () => {
+        try {
+            const response = await authFetch(path, options?.force ? { cache: 'no-store' } : {});
+            if (!response.ok) return emptyClientPurchasePattern();
+            return await response.json();
+        } catch (error) {
+            console.error('Fetch client purchase pattern analytics failed', error);
+            return emptyClientPurchasePattern();
+        }
+    }, options);
+};
+
 export const fetchClientDetailsAnalytics = async (clientToken: string, dateRange: DateRange): Promise<ClientDetailsAnalytics | null> => {
     const path = `/analytics/clients/${encodeURIComponent(clientToken)}/details?${buildDateRangeParams(dateRange).toString()}`;
     return getCachedAnalytics(path, async () => {

src/pages/Clients.tsx

@@ -1,9 +1,10 @@
 import { useEffect, useMemo, useRef, useState } from 'react';
 import { Link, useOutletContext } from 'react-router-dom';
 import { Search, ChevronRight, Filter, ChevronLeft, X } from 'lucide-react';
+import { BarChart, Bar, Cell, XAxis, YAxis, CartesianGrid, Tooltip, ResponsiveContainer } from 'recharts';
 import RefreshStatus from '../components/RefreshStatus';
-import type { ClientAnalyticsItem, ClientFilterOptions, ClientMetadataFilters, DateRange, RfmAnalytics, RfmClient } from '../types';
+import type { ClientAnalyticsItem, ClientFilterOptions, ClientMetadataFilters, ClientPurchasePatternAnalytics, DateRange, RfmAnalytics, RfmClient } from '../types';
-import { fetchClientAnalytics, fetchClientFilterOptions, fetchRfmAnalytics, getCachedClientAnalytics, getCachedClientFilterOptions, getCachedRfmAnalytics } from '../dataService';
+import { fetchClientAnalytics, fetchClientFilterOptions, fetchClientPurchasePatternAnalytics, fetchRfmAnalytics, getCachedClientAnalytics, getCachedClientFilterOptions, getCachedRfmAnalytics } from '../dataService';
 import { endOfLocalDay, formatDateParam, parseLocalDateInput, rangeForDay, rangeForLastDays, rangeForPreviousDay, startOfLocalDay } from '../dateRanges';
 import type { ClientSortOption, ClientSummary } from '../analytics/clients';
 import { formatDisplayName, removeTrailingSellerId } from '../displayFormatters';
@@ -133,6 +134,55 @@ const dateFilterPresets = [
 ];
 
 const filterSelectClassName = "w-full h-9 bg-dark-input border border-dark-border text-dark-text text-sm rounded-lg px-3 focus:outline-none focus:border-brand-primary transition-colors cursor-pointer";
+const CHART_GRID_COLOR = 'var(--chart-grid)';
+const CHART_AXIS_COLOR = 'var(--chart-axis)';
+const CHART_CURSOR_COLOR = 'var(--chart-cursor)';
+const WEEKDAY_BAR_COLOR = '#25C2FF';
+const HOUR_BAR_COLOR = '#52DFA0';
+
+type PatternTooltipProps = {
+  active?: boolean;
+  payload?: Array<{ value: number }>;
+  label?: string;
+};
+
+const PatternTooltip = ({ active, payload, label }: PatternTooltipProps) => {
+  if (!active || !payload?.length) return null;
+
+  const value = payload[0].value;
+  return (
+    <div className="rounded-xl bg-dark-card p-3 shadow-lg">
+      <p className="mb-1 font-bold text-brand-primary">{label}</p>
+      <p className="m-0 text-dark-text">
+        {value} {value === 1 ? 'pedido' : 'pedidos'}
+      </p>
+    </div>
+  );
+};
+
+const ClientPurchasePatternSkeleton = () => (
+  <section className="space-y-4" aria-label="Carregando padrão de compra">
+    <div className="flex flex-col gap-2 sm:flex-row sm:items-start sm:justify-between">
+      <div>
+        <div className="skeleton h-5 w-44" />
+        <div className="skeleton mt-2 h-4 w-64" />
+      </div>
+      <div className="skeleton h-7 w-28 rounded-full" />
+    </div>
+    <div className="grid grid-cols-1 gap-6 lg:grid-cols-2">
+      {[0, 1].map(item => (
+        <div key={`clients-pattern-skeleton-${item}`} className="bg-white dark:bg-dark-card border border-zinc-200 dark:border-dark-border rounded-2xl p-6 shadow-sm">
+          <div className="skeleton h-4 w-40" />
+          <div className="mt-5 flex h-56 items-end gap-3">
+            {[0, 1, 2, 3, 4, 5, 6].map(bar => (
+              <div key={`clients-pattern-bar-skeleton-${item}-${bar}`} className="skeleton flex-1" style={{ height: `${20 + ((bar * 17) % 65)}%` }} />
+            ))}
+          </div>
+        </div>
+      ))}
+    </div>
+  </section>
+);
 
 const ClientsTableSkeleton = () => (
   <div className="bg-white dark:bg-dark-card border border-zinc-200 dark:border-dark-border rounded-2xl overflow-hidden shadow-sm" aria-label="Carregando clientes">
@@ -189,6 +239,8 @@ const Clients = () => {
   const [clientAnalytics, setClientAnalytics] = useState<ClientAnalyticsItem[]>(initialClientAnalytics || []);
   const [isLoading, setIsLoading] = useState(!initialClientAnalytics);
   const [isRfmLoading, setIsRfmLoading] = useState(!initialRfmAnalytics && Boolean(initialClientAnalytics));
+  const [purchasePattern, setPurchasePattern] = useState<ClientPurchasePatternAnalytics | null>(null);
+  const [isPatternLoading, setIsPatternLoading] = useState(true);
   
   // Pagination state
   const [currentPage, setCurrentPage] = useState(1);
@@ -237,6 +289,26 @@ const Clients = () => {
     };
   }, [dateRange, metadataFilters]);
 
+  useEffect(() => {
+    let isMounted = true;
+
+    const loadPurchasePattern = async () => {
+      setIsPatternLoading(true);
+      const nextPattern = await fetchClientPurchasePatternAnalytics();
+
+      if (isMounted) {
+        setPurchasePattern(nextPattern);
+        setIsPatternLoading(false);
+      }
+    };
+
+    void loadPurchasePattern();
+
+    return () => {
+      isMounted = false;
+    };
+  }, []);
+
   useEffect(() => {
     if (!isFilterMenuOpen) return;
 
@@ -446,6 +518,8 @@ const Clients = () => {
   const hasActiveFilters = activeFilterCount > 0;
   const isRefreshing = isLoading && clientAnalytics.length > 0;
   const shouldShowRfmLoading = isRfmLoading && clientAnalytics.length > 0;
+  const hasWeekdayPattern = purchasePattern?.purchaseWeekdays.some(day => day.value > 0) ?? false;
+  const hasHourPattern = purchasePattern?.purchaseHours.some(hour => hour.value > 0) ?? false;
 
   return (
     <div className="space-y-6">
@@ -773,6 +847,82 @@ const Clients = () => {
         </div>
       </div>
       )}
+
+      {isPatternLoading ? (
+        <ClientPurchasePatternSkeleton />
+      ) : (
+        <section className="space-y-4">
+          <div className="flex flex-col gap-2 sm:flex-row sm:items-start sm:justify-between">
+            <div>
+              <h2 className="text-lg font-bold text-zinc-900 dark:text-dark-text">Padrão de Compra</h2>
+              <p className="mt-1 text-sm font-medium text-zinc-500 dark:text-dark-muted">Quando os clientes costumam comprar.</p>
+            </div>
+            <span className="w-fit rounded-full border border-zinc-200 bg-white px-3 py-1 text-xs font-bold uppercase tracking-wide text-zinc-500 dark:border-dark-border dark:bg-dark-card dark:text-dark-muted">
+              Todo período
+            </span>
+          </div>
+
+          <div className="grid grid-cols-1 gap-6 lg:grid-cols-2">
+            <div className="bg-white dark:bg-dark-card border border-zinc-200 dark:border-dark-border rounded-2xl p-6 shadow-sm">
+              <h3 className="text-sm font-bold uppercase tracking-widest text-zinc-500 dark:text-dark-muted">Compras por Dia</h3>
+              {hasWeekdayPattern ? (
+                <div className="mt-5 h-56">
+                  <ResponsiveContainer width="100%" height="100%">
+                    <BarChart data={purchasePattern?.purchaseWeekdays || []} margin={{ top: 8, right: 10, left: -18, bottom: 0 }}>
+                      <CartesianGrid strokeDasharray="3 3" stroke={CHART_GRID_COLOR} vertical={false} />
+                      <XAxis dataKey="label" stroke={CHART_AXIS_COLOR} fontSize={11} tickLine={false} axisLine={false} />
+                      <YAxis allowDecimals={false} stroke={CHART_AXIS_COLOR} fontSize={11} tickLine={false} axisLine={false} />
+                      <Tooltip content={<PatternTooltip />} cursor={{ fill: CHART_CURSOR_COLOR }} />
+                      <Bar dataKey="value" radius={[4, 4, 0, 0]} animationDuration={850} animationEasing="ease-out">
+                        {(purchasePattern?.purchaseWeekdays || []).map(day => (
+                          <Cell key={`clients-weekday-${day.label}`} fill={WEEKDAY_BAR_COLOR} fillOpacity={0.62} stroke={WEEKDAY_BAR_COLOR} strokeOpacity={0.9} strokeWidth={1.25} />
+                        ))}
+                      </Bar>
+                    </BarChart>
+                  </ResponsiveContainer>
+                </div>
+              ) : (
+                <div className="flex h-56 items-center justify-center text-sm font-semibold text-zinc-500 dark:text-dark-muted">
+                  Sem compras registradas.
+                </div>
+              )}
+            </div>
+
+            <div className="bg-white dark:bg-dark-card border border-zinc-200 dark:border-dark-border rounded-2xl p-6 shadow-sm">
+              <h3 className="text-sm font-bold uppercase tracking-widest text-zinc-500 dark:text-dark-muted">Compras por Horário</h3>
+              {hasHourPattern ? (
+                <div className="mt-5 h-56">
+                  <ResponsiveContainer width="100%" height="100%">
+                    <BarChart data={purchasePattern?.purchaseHours || []} margin={{ top: 8, right: 10, left: -18, bottom: 0 }}>
+                      <CartesianGrid strokeDasharray="3 3" stroke={CHART_GRID_COLOR} vertical={false} />
+                      <XAxis
+                        dataKey="label"
+                        stroke={CHART_AXIS_COLOR}
+                        fontSize={10}
+                        tickLine={false}
+                        axisLine={false}
+                        interval={0}
+                        tickFormatter={(value) => Number(String(value).replace('h', '')) % 3 === 0 ? String(value) : ''}
+                      />
+                      <YAxis allowDecimals={false} stroke={CHART_AXIS_COLOR} fontSize={11} tickLine={false} axisLine={false} />
+                      <Tooltip content={<PatternTooltip />} cursor={{ fill: CHART_CURSOR_COLOR }} />
+                      <Bar dataKey="value" radius={[4, 4, 0, 0]} animationDuration={850} animationEasing="ease-out">
+                        {(purchasePattern?.purchaseHours || []).map(hour => (
+                          <Cell key={`clients-hour-${hour.label}`} fill={HOUR_BAR_COLOR} fillOpacity={0.56} stroke={HOUR_BAR_COLOR} strokeOpacity={0.86} strokeWidth={1.1} />
+                        ))}
+                      </Bar>
+                    </BarChart>
+                  </ResponsiveContainer>
+                </div>
+              ) : (
+                <div className="flex h-56 items-center justify-center px-6 text-center text-sm font-semibold text-zinc-500 dark:text-dark-muted">
+                  Sem horário de compra disponível.
+                </div>
+              )}
+            </div>
+          </div>
+        </section>
+      )}
     </div>
   );
 };

src/types.ts

@@ -153,6 +153,17 @@ export interface ClientFilterOptions {
   sellers: ClientSellerFilterOption[];
 }
 
+export interface ClientPurchasePatternAnalytics {
+  purchaseWeekdays: Array<{
+    label: string;
+    value: number;
+  }>;
+  purchaseHours: Array<{
+    label: string;
+    value: number;
+  }>;
+}
+
 export interface RfmClient {
   customerKey: string;
   clientToken: string;