diff --git a/backend/db.js b/backend/db.js
index d1f1d09..c16c919 100644
--- a/backend/db.js
+++ b/backend/db.js
@@ -155,6 +155,23 @@ const initDB = async () => {
 
         await pool.query(`CREATE INDEX IF NOT EXISTS idx_stock_campaign_queue_status ON stock_campaign_queue (status);`);
         await pool.query(`CREATE INDEX IF NOT EXISTS idx_orders_cliente_fone ON orders (cliente_fone);`);
+        await pool.query(`
+            CREATE INDEX IF NOT EXISTS idx_orders_normalized_cliente_nome
+            ON orders ((NULLIF(LOWER(TRIM(regexp_replace(COALESCE(cliente_nome, ''), '\\s+', ' ', 'g'))), '')));
+        `).catch(err => {
+            console.error('Notice: Could not create normalized client name index:', err.message);
+        });
+        await pool.query(`
+            CREATE INDEX IF NOT EXISTS idx_orders_normalized_cliente_nome_phone_date
+            ON orders (
+                (NULLIF(LOWER(TRIM(regexp_replace(COALESCE(cliente_nome, ''), '\\s+', ' ', 'g'))), '')),
+                data_pedido_date DESC,
+                id DESC
+            )
+            WHERE NULLIF(cliente_fone, '') IS NOT NULL;
+        `).catch(err => {
+            console.error('Notice: Could not create normalized client phone lookup index:', err.message);
+        });
         await pool.query(`
             CREATE INDEX IF NOT EXISTS idx_orders_customer_key_date
             ON orders (
diff --git a/backend/services/analyticsService.js b/backend/services/analyticsService.js
index fac19f1..295e27d 100644
--- a/backend/services/analyticsService.js
+++ b/backend/services/analyticsService.js
@@ -17,31 +17,28 @@ const PRODUCT_NAME_SQL = `
 const NORMALIZED_CUSTOMER_NAME_SQL = "NULLIF(LOWER(TRIM(regexp_replace(COALESCE(cliente_nome, ''), '\\s+', ' ', 'g'))), '')";
 // Phone-less historical rows must follow the later known phone for the same client name.
 const CUSTOMER_IDENTITY_CTE = `
-    WITH order_identity AS (
+    WITH customer_phone_by_name AS (
         SELECT
-            orders.*,
-            ${NORMALIZED_CUSTOMER_NAME_SQL} as normalized_customer_name
-        FROM orders
-    ),
-    customer_phone_by_name AS (
-        SELECT
-            normalized_customer_name,
+            ${NORMALIZED_CUSTOMER_NAME_SQL} as normalized_customer_name,
             (ARRAY_AGG(NULLIF(cliente_fone, '') ORDER BY data_pedido_date DESC NULLS LAST, id DESC)
-                FILTER (WHERE NULLIF(cliente_fone, '') IS NOT NULL))[1] as canonical_phone
-        FROM order_identity
-        WHERE normalized_customer_name IS NOT NULL
+            )[1] as canonical_phone
+        FROM orders
+        WHERE NULLIF(cliente_fone, '') IS NOT NULL
+          AND ${NORMALIZED_CUSTOMER_NAME_SQL} IS NOT NULL
         GROUP BY normalized_customer_name
     ),
     identity_orders AS (
         SELECT
-            order_identity.*,
+            orders.*,
+            ${NORMALIZED_CUSTOMER_NAME_SQL} as normalized_customer_name,
             COALESCE(
-                NULLIF(order_identity.cliente_fone, ''),
+                NULLIF(orders.cliente_fone, ''),
                 customer_phone_by_name.canonical_phone,
-                'name:' || COALESCE(NULLIF(order_identity.cliente_nome, ''), 'Cliente Desconhecido')
+                'name:' || COALESCE(NULLIF(orders.cliente_nome, ''), 'Cliente Desconhecido')
             ) as customer_key
-        FROM order_identity
-        LEFT JOIN customer_phone_by_name USING (normalized_customer_name)
+        FROM orders
+        LEFT JOIN customer_phone_by_name
+          ON customer_phone_by_name.normalized_customer_name = ${NORMALIZED_CUSTOMER_NAME_SQL}
     )
 `;
 const CUSTOMER_KEY_SQL = 'customer_key';
diff --git a/backend/test/analyticsService.test.js b/backend/test/analyticsService.test.js
index 0482d74..856558d 100644
--- a/backend/test/analyticsService.test.js
+++ b/backend/test/analyticsService.test.js
@@ -601,10 +601,10 @@ test('getClientAnalytics groups phone-less history through the customer identity
         assert.equal(clients.length, 1);
         assert.equal(clients[0].customerKey, '(16) 99999-9999');
         assert.equal(clients[0].phone, '(16) 99999-9999');
-        assert.match(calls[0].sql, /WITH order_identity AS/);
         assert.match(calls[0].sql, /customer_phone_by_name AS/);
         assert.match(calls[0].sql, /ARRAY_AGG\(NULLIF\(cliente_fone, ''\) ORDER BY data_pedido_date DESC NULLS LAST, id DESC\)/);
-        assert.match(calls[0].sql, /NULLIF\(order_identity\.cliente_fone, ''\),\s+customer_phone_by_name\.canonical_phone/s);
+        assert.match(calls[0].sql, /WHERE NULLIF\(cliente_fone, ''\) IS NOT NULL/);
+        assert.match(calls[0].sql, /NULLIF\(orders\.cliente_fone, ''\),\s+customer_phone_by_name\.canonical_phone/s);
         assert.match(calls[0].sql, /FROM identity_orders/);
         assert.match(calls[0].sql, /GROUP BY customer_key/);
     } finally {
diff --git a/src/dataService.ts b/src/dataService.ts
index db1a6e6..a39e2c4 100644
--- a/src/dataService.ts
+++ b/src/dataService.ts
@@ -2,6 +2,57 @@ import type { AuthUser, CampaignPreview, CampaignProcessSummary, CampaignQueueSu
 import { formatDateParam } from './dateRanges';
 
 const API_URL = import.meta.env.VITE_API_URL || '/api';
+const ANALYTICS_CACHE_TTL_MS = 5 * 60 * 1000;
+const IN_FLIGHT_CACHE_TTL_MS = 15 * 1000;
+
+type CacheOptions = {
+    force?: boolean;
+};
+
+type ApiCacheEntry<T> = {
+    expiresAt: number;
+    data?: T;
+    promise?: Promise<T>;
+};
+
+const analyticsCache = new Map<string, ApiCacheEntry<unknown>>();
+
+const getCachedAnalyticsValue = <T>(key: string): T | undefined => {
+    const entry = analyticsCache.get(key) as ApiCacheEntry<T> | undefined;
+    if (!entry || entry.data === undefined || entry.expiresAt <= Date.now()) return undefined;
+    return entry.data;
+};
+
+const getCachedAnalytics = async <T>(key: string, loader: () => Promise<T>, options: CacheOptions = {}): Promise<T> => {
+    const now = Date.now();
+    const cached = analyticsCache.get(key) as ApiCacheEntry<T> | undefined;
+
+    if (!options.force) {
+        if (cached?.data !== undefined && cached.expiresAt > now) return cached.data;
+        if (cached?.promise && cached.expiresAt > now) return cached.promise;
+    }
+
+    const promise = loader();
+    analyticsCache.set(key, { expiresAt: now + IN_FLIGHT_CACHE_TTL_MS, promise });
+
+    try {
+        const data = await promise;
+        if (data === null) {
+            analyticsCache.delete(key);
+        } else {
+            analyticsCache.set(key, { data, expiresAt: Date.now() + ANALYTICS_CACHE_TTL_MS });
+        }
+        return data;
+    } catch (error) {
+        analyticsCache.delete(key);
+        throw error;
+    }
+};
+
+const buildDateRangeParams = (dateRange: DateRange) => new URLSearchParams({
+    start: formatDateParam(dateRange.start),
+    end: formatDateParam(dateRange.end)
+});
 
 export const login = async (email: string, password: string): Promise<boolean> => {
   try {
@@ -109,49 +160,46 @@ const authFetch = async (path: string, options: RequestInit = {}): Promise<Respo
     return response;
 };
 
-export const fetchDashboardAnalytics = async (dateRange: DateRange): Promise<DashboardAnalytics | null> => {
-    try {
-        const params = new URLSearchParams({
-            start: formatDateParam(dateRange.start),
-            end: formatDateParam(dateRange.end)
-        });
-        const response = await authFetch(`/analytics/dashboard?${params.toString()}`);
-        if (!response.ok) return null;
-        return await response.json();
-    } catch (error) {
-        console.error('Fetch dashboard analytics failed', error);
-        return null;
-    }
+export const fetchDashboardAnalytics = async (dateRange: DateRange, options?: CacheOptions): Promise<DashboardAnalytics | null> => {
+    const path = `/analytics/dashboard?${buildDateRangeParams(dateRange).toString()}`;
+    return getCachedAnalytics(path, async () => {
+        try {
+            const response = await authFetch(path);
+            if (!response.ok) return null;
+            return await response.json();
+        } catch (error) {
+            console.error('Fetch dashboard analytics failed', error);
+            return null;
+        }
+    }, options);
 };
 
 export const fetchProductAnalytics = async (dateRange: DateRange): Promise<ProductAnalyticsItem[]> => {
-    try {
-        const params = new URLSearchParams({
-            start: formatDateParam(dateRange.start),
-            end: formatDateParam(dateRange.end)
-        });
-        const response = await authFetch(`/analytics/products?${params.toString()}`);
-        if (!response.ok) return [];
-        return await response.json();
-    } catch (error) {
-        console.error('Fetch product analytics failed', error);
-        return [];
-    }
+    const path = `/analytics/products?${buildDateRangeParams(dateRange).toString()}`;
+    return getCachedAnalytics(path, async () => {
+        try {
+            const response = await authFetch(path);
+            if (!response.ok) return [];
+            return await response.json();
+        } catch (error) {
+            console.error('Fetch product analytics failed', error);
+            return [];
+        }
+    });
 };
 
 export const fetchProductDetailsAnalytics = async (productId: string, dateRange: DateRange): Promise<ProductDetailsAnalytics | null> => {
-    try {
-        const params = new URLSearchParams({
-            start: formatDateParam(dateRange.start),
-            end: formatDateParam(dateRange.end)
-        });
-        const response = await authFetch(`/analytics/products/${encodeURIComponent(productId)}/details?${params.toString()}`);
-        if (!response.ok) return null;
-        return await response.json();
-    } catch (error) {
-        console.error('Fetch product details analytics failed', error);
-        return null;
-    }
+    const path = `/analytics/products/${encodeURIComponent(productId)}/details?${buildDateRangeParams(dateRange).toString()}`;
+    return getCachedAnalytics(path, async () => {
+        try {
+            const response = await authFetch(path);
+            if (!response.ok) return null;
+            return await response.json();
+        } catch (error) {
+            console.error('Fetch product details analytics failed', error);
+            return null;
+        }
+    });
 };
 
 const appendClientMetadataFilterParams = (params: URLSearchParams, filters?: Partial<ClientMetadataFilters>) => {
@@ -162,65 +210,87 @@ const appendClientMetadataFilterParams = (params: URLSearchParams, filters?: Par
 };
 
 export const fetchClientFilterOptions = async (dateRange: DateRange): Promise<ClientFilterOptions> => {
-    try {
-        const params = new URLSearchParams({
-            start: formatDateParam(dateRange.start),
-            end: formatDateParam(dateRange.end)
-        });
-        const response = await authFetch(`/analytics/clients/filters?${params.toString()}`);
-        if (!response.ok) return { marketplaces: [], salesChannels: [], sellers: [] };
-        return await response.json();
-    } catch (error) {
-        console.error('Fetch client filter options failed', error);
-        return { marketplaces: [], salesChannels: [], sellers: [] };
-    }
+    const path = `/analytics/clients/filters?${buildDateRangeParams(dateRange).toString()}`;
+    return getCachedAnalytics(path, async () => {
+        try {
+            const response = await authFetch(path);
+            if (!response.ok) return { marketplaces: [], salesChannels: [], sellers: [] };
+            return await response.json();
+        } catch (error) {
+            console.error('Fetch client filter options failed', error);
+            return { marketplaces: [], salesChannels: [], sellers: [] };
+        }
+    });
 };
 
-export const fetchRfmAnalytics = async (dateRange: DateRange, filters?: Partial<ClientMetadataFilters>): Promise<RfmAnalytics | null> => {
-    try {
-        const params = new URLSearchParams({
-            start: formatDateParam(dateRange.start),
-            end: formatDateParam(dateRange.end)
-        });
-        appendClientMetadataFilterParams(params, filters);
-        const response = await authFetch(`/analytics/rfm?${params.toString()}`);
-        if (!response.ok) return null;
-        return await response.json();
-    } catch (error) {
-        console.error('Fetch RFM analytics failed', error);
-        return null;
-    }
+const buildRfmAnalyticsPath = (dateRange: DateRange, filters?: Partial<ClientMetadataFilters>) => {
+    const params = buildDateRangeParams(dateRange);
+    appendClientMetadataFilterParams(params, filters);
+    return `/analytics/rfm?${params.toString()}`;
 };
 
-export const fetchClientAnalytics = async (dateRange: DateRange, filters?: Partial<ClientMetadataFilters>): Promise<ClientAnalyticsItem[]> => {
-    try {
-        const params = new URLSearchParams({
-            start: formatDateParam(dateRange.start),
-            end: formatDateParam(dateRange.end)
-        });
-        appendClientMetadataFilterParams(params, filters);
-        const response = await authFetch(`/analytics/clients?${params.toString()}`);
-        if (!response.ok) return [];
-        return await response.json();
-    } catch (error) {
-        console.error('Fetch client analytics failed', error);
-        return [];
-    }
+export const getCachedRfmAnalytics = (dateRange: DateRange, filters?: Partial<ClientMetadataFilters>): RfmAnalytics | undefined => {
+    return getCachedAnalyticsValue<RfmAnalytics>(buildRfmAnalyticsPath(dateRange, filters));
+};
+
+export const fetchRfmAnalytics = async (dateRange: DateRange, filters?: Partial<ClientMetadataFilters>, options?: CacheOptions): Promise<RfmAnalytics | null> => {
+    const path = buildRfmAnalyticsPath(dateRange, filters);
+    return getCachedAnalytics(path, async () => {
+        try {
+            const response = await authFetch(path);
+            if (!response.ok) return null;
+            return await response.json();
+        } catch (error) {
+            console.error('Fetch RFM analytics failed', error);
+            return null;
+        }
+    }, options);
+};
+
+const buildClientAnalyticsPath = (dateRange: DateRange, filters?: Partial<ClientMetadataFilters>) => {
+    const params = buildDateRangeParams(dateRange);
+    appendClientMetadataFilterParams(params, filters);
+    return `/analytics/clients?${params.toString()}`;
+};
+
+export const getCachedClientAnalytics = (dateRange: DateRange, filters?: Partial<ClientMetadataFilters>): ClientAnalyticsItem[] | undefined => {
+    return getCachedAnalyticsValue<ClientAnalyticsItem[]>(buildClientAnalyticsPath(dateRange, filters));
+};
+
+export const getCachedClientFilterOptions = (dateRange: DateRange): ClientFilterOptions | undefined => {
+    return getCachedAnalyticsValue<ClientFilterOptions>(`/analytics/clients/filters?${buildDateRangeParams(dateRange).toString()}`);
+};
+
+export const fetchClientAnalytics = async (dateRange: DateRange, filters?: Partial<ClientMetadataFilters>, options?: CacheOptions): Promise<ClientAnalyticsItem[]> => {
+    const path = buildClientAnalyticsPath(dateRange, filters);
+    return getCachedAnalytics(path, async () => {
+        try {
+            const response = await authFetch(path);
+            if (!response.ok) return [];
+            return await response.json();
+        } catch (error) {
+            console.error('Fetch client analytics failed', error);
+            return [];
+        }
+    }, options);
 };
 
 export const fetchClientDetailsAnalytics = async (clientToken: string, dateRange: DateRange): Promise<ClientDetailsAnalytics | null> => {
-    try {
-        const params = new URLSearchParams({
-            start: formatDateParam(dateRange.start),
-            end: formatDateParam(dateRange.end)
-        });
-        const response = await authFetch(`/analytics/clients/${encodeURIComponent(clientToken)}/details?${params.toString()}`);
-        if (!response.ok) return null;
-        return await response.json();
-    } catch (error) {
-        console.error('Fetch client details analytics failed', error);
-        return null;
-    }
+    const path = `/analytics/clients/${encodeURIComponent(clientToken)}/details?${buildDateRangeParams(dateRange).toString()}`;
+    return getCachedAnalytics(path, async () => {
+        try {
+            const response = await authFetch(path);
+            if (!response.ok) return null;
+            return await response.json();
+        } catch (error) {
+            console.error('Fetch client details analytics failed', error);
+            return null;
+        }
+    });
+};
+
+export const clearAnalyticsCache = () => {
+    analyticsCache.clear();
 };
 
 export const fetchCampaigns = async (): Promise<CampaignQueueSummary | null> => {
diff --git a/src/pages/Clients.tsx b/src/pages/Clients.tsx
index e1a7356..f820ba7 100644
--- a/src/pages/Clients.tsx
+++ b/src/pages/Clients.tsx
@@ -2,7 +2,7 @@ import { useEffect, useMemo, useRef, useState } from 'react';
 import { Link, useOutletContext } from 'react-router-dom';
 import { Search, ChevronRight, Filter, ChevronLeft, X } from 'lucide-react';
 import type { ClientAnalyticsItem, ClientFilterOptions, ClientMetadataFilters, DateRange, RfmAnalytics, RfmClient } from '../types';
-import { fetchClientAnalytics, fetchClientFilterOptions, fetchRfmAnalytics } from '../dataService';
+import { fetchClientAnalytics, fetchClientFilterOptions, fetchRfmAnalytics, getCachedClientAnalytics, getCachedClientFilterOptions, getCachedRfmAnalytics } from '../dataService';
 import { endOfLocalDay, formatDateParam, parseLocalDateInput, rangeForDay, rangeForLastDays, rangeForPreviousDay, startOfLocalDay } from '../dateRanges';
 import type { ClientSortOption, ClientSummary } from '../analytics/clients';
 
@@ -114,11 +114,14 @@ const Clients = () => {
   const [sortBy, setSortBy] = useState<ClientSortOption>('recent');
   const [clientTypeFilter, setClientTypeFilter] = useState('all');
   const [metadataFilters, setMetadataFilters] = useState<ClientMetadataFilters>(emptyClientFilters);
-  const [filterOptions, setFilterOptions] = useState<ClientFilterOptions>(emptyClientFilterOptions);
+  const initialFilterOptions = getCachedClientFilterOptions(dateRange);
+  const initialClientAnalytics = getCachedClientAnalytics(dateRange, emptyClientFilters);
+  const initialRfmAnalytics = getCachedRfmAnalytics(dateRange, emptyClientFilters);
+  const [filterOptions, setFilterOptions] = useState<ClientFilterOptions>(initialFilterOptions || emptyClientFilterOptions);
   const [isFilterMenuOpen, setIsFilterMenuOpen] = useState(false);
   const filterMenuRef = useRef<HTMLDivElement>(null);
-  const [rfmAnalytics, setRfmAnalytics] = useState<RfmAnalytics | null>(null);
-  const [clientAnalytics, setClientAnalytics] = useState<ClientAnalyticsItem[]>([]);
+  const [rfmAnalytics, setRfmAnalytics] = useState<RfmAnalytics | null>(initialRfmAnalytics || null);
+  const [clientAnalytics, setClientAnalytics] = useState<ClientAnalyticsItem[]>(initialClientAnalytics || []);
   
   // Pagination state
   const [currentPage, setCurrentPage] = useState(1);
@@ -128,15 +131,27 @@ const Clients = () => {
     let isMounted = true;
 
     const loadClients = async () => {
-      const options = await fetchClientFilterOptions(dateRange);
-      const clientsData = await fetchClientAnalytics(dateRange, metadataFilters);
+      const cachedOptions = getCachedClientFilterOptions(dateRange);
+      const cachedClients = getCachedClientAnalytics(dateRange, metadataFilters);
+      const cachedRfm = getCachedRfmAnalytics(dateRange, metadataFilters);
+
+      if (isMounted) {
+        if (cachedOptions) setFilterOptions(cachedOptions);
+        if (cachedClients) setClientAnalytics(cachedClients);
+        setRfmAnalytics(cachedRfm || null);
+      }
+
+      const filterOptionsPromise = fetchClientFilterOptions(dateRange);
+      const clientsPromise = fetchClientAnalytics(dateRange, metadataFilters);
+      const rfmPromise = fetchRfmAnalytics(dateRange, metadataFilters);
+      const [options, clientsData] = await Promise.all([filterOptionsPromise, clientsPromise]);
+
       if (isMounted) {
         setFilterOptions(options);
         setClientAnalytics(clientsData);
-        setRfmAnalytics(null);
       }
 
-      const rfmData = await fetchRfmAnalytics(dateRange, metadataFilters);
+      const rfmData = await rfmPromise;
       if (isMounted) {
         setRfmAnalytics(rfmData);
       }
diff --git a/src/pages/Dashboard.tsx b/src/pages/Dashboard.tsx
index 529908e..abd2571 100644
--- a/src/pages/Dashboard.tsx
+++ b/src/pages/Dashboard.tsx
@@ -55,9 +55,9 @@ const Dashboard = () => {
   const [serverMetrics, setServerMetrics] = useState<DashboardAnalytics | null>(null);
   const [isMetricsLoading, setIsMetricsLoading] = useState(true);
 
-  const loadDashboardMetrics = useCallback(async (range: DateRange) => {
+  const loadDashboardMetrics = useCallback(async (range: DateRange, options?: { force?: boolean }) => {
     setIsMetricsLoading(true);
-    const metrics = await fetchDashboardAnalytics(range);
+    const metrics = await fetchDashboardAnalytics(range, options);
     setServerMetrics(metrics);
     setIsMetricsLoading(false);
   }, []);
@@ -72,7 +72,7 @@ const Dashboard = () => {
     if (refreshInterval === 0) return;
 
     const intervalId = setInterval(() => {
-      void loadDashboardMetrics(dateRange);
+      void loadDashboardMetrics(dateRange, { force: true });
     }, refreshInterval);
 
     return () => clearInterval(intervalId);
@@ -84,7 +84,7 @@ const Dashboard = () => {
   }, [dateRange, ordersData, serverMetrics]);
 
   const handleManualRefresh = () => {
-    void loadDashboardMetrics(dateRange);
+    void loadDashboardMetrics(dateRange, { force: true });
   };
 
   return (
diff --git a/src/pages/Rfm.tsx b/src/pages/Rfm.tsx
index e46d1e2..ef999b5 100644
--- a/src/pages/Rfm.tsx
+++ b/src/pages/Rfm.tsx
@@ -2,7 +2,7 @@ import { useCallback, useEffect, useMemo, useState } from 'react';
 import { Link, useOutletContext } from 'react-router-dom';
 import { ChevronLeft, ChevronRight, Download, Filter, Loader2, Search, Users } from 'lucide-react';
 import DateRangePicker from '../components/DateRangePicker';
-import { exportToCSV, fetchRfmAnalytics } from '../dataService';
+import { exportToCSV, fetchRfmAnalytics, getCachedRfmAnalytics } from '../dataService';
 import type { DateRange, RfmAnalytics, RfmClient, RfmSegment } from '../types';
 
 const emptyClients: RfmClient[] = [];
@@ -127,17 +127,25 @@ const Rfm = () => {
     setRefreshInterval: (interval: number) => void;
   }>();
 
-  const [analytics, setAnalytics] = useState<RfmAnalytics | null>(null);
-  const [isLoading, setIsLoading] = useState(true);
+  const initialCachedAnalytics = getCachedRfmAnalytics(dateRange);
+  const [analytics, setAnalytics] = useState<RfmAnalytics | null>(initialCachedAnalytics || null);
+  const [isLoading, setIsLoading] = useState(!initialCachedAnalytics);
   const [searchTerm, setSearchTerm] = useState('');
   const [segmentFilter, setSegmentFilter] = useState('all');
   const [selectedSegmentKey, setSelectedSegmentKey] = useState('');
   const [currentPage, setCurrentPage] = useState(1);
   const [itemsPerPage, setItemsPerPage] = useState(20);
 
-  const loadRfm = useCallback(async (range: DateRange) => {
+  const loadRfm = useCallback(async (range: DateRange, options?: { force?: boolean }) => {
+    const cachedAnalytics = options?.force ? undefined : getCachedRfmAnalytics(range);
+    if (cachedAnalytics) {
+      setAnalytics(cachedAnalytics);
+      setIsLoading(false);
+      return;
+    }
+
     setIsLoading(true);
-    const data = await fetchRfmAnalytics(range);
+    const data = await fetchRfmAnalytics(range, undefined, options);
     setAnalytics(data);
     setIsLoading(false);
   }, []);
@@ -152,7 +160,7 @@ const Rfm = () => {
     if (refreshInterval === 0) return;
 
     const intervalId = setInterval(() => {
-      void loadRfm(dateRange);
+      void loadRfm(dateRange, { force: true });
     }, refreshInterval);
 
     return () => clearInterval(intervalId);
@@ -276,7 +284,7 @@ const Rfm = () => {
             onChange={setDateRange}
             refreshInterval={refreshInterval}
             setRefreshInterval={setRefreshInterval}
-            onManualRefresh={() => void loadRfm(dateRange)}
+            onManualRefresh={() => void loadRfm(dateRange, { force: true })}
           />
         </div>
       </div>