diff --git a/backend/services/campaignFormatter.js b/backend/services/campaignFormatter.js
index 4f0edd5..ad38233 100644
--- a/backend/services/campaignFormatter.js
+++ b/backend/services/campaignFormatter.js
@@ -17,7 +17,7 @@ const formatProductNameForDisplay = (name) => {
 const formatProductList = (productNames) => {
     const displayNames = productNames.map(formatProductNameForDisplay);
 
-    return displayNames.map(name => `• ${name}`).join(' ');
+    return displayNames.join(' • ');
 };
 
 const groupCampaignRowsByBaseProduct = (rows) => {
diff --git a/backend/test/campaignFormatter.test.js b/backend/test/campaignFormatter.test.js
index 3378a86..fb96285 100644
--- a/backend/test/campaignFormatter.test.js
+++ b/backend/test/campaignFormatter.test.js
@@ -27,11 +27,11 @@ const row = (overrides) => ({
 
 test('formatProductList uses inline bullet separators', () => {
     assert.equal(formatProductList([]), '');
-    assert.equal(formatProductList(['BONÉ - PRETO']), '• Boné - Preto');
-    assert.equal(formatProductList(['BONÉ - PRETO', 'BASE BRANCA']), '• Boné - Preto • Base Branca');
+    assert.equal(formatProductList(['BONÉ - PRETO']), 'Boné - Preto');
+    assert.equal(formatProductList(['BONÉ - PRETO', 'BASE BRANCA']), 'Boné - Preto • Base Branca');
     assert.equal(
         formatProductList(['BONÉ - PRETO', 'BASE BRANCA', 'BASE PRETA']),
-        '• Boné - Preto • Base Branca • Base Preta'
+        'Boné - Preto • Base Branca • Base Preta'
     );
 });
 
@@ -94,7 +94,7 @@ test('buildWhatsappCampaignPayload combines multiple ready products into one mes
     ]));
     const payload = buildWhatsappCampaignPayload(products, [{ nome: 'Cliente', fone: '5511999999999' }]);
 
-    assert.equal(payload.productsText, '• Boné - Preto • Camiseta Premium Cor Branco');
+    assert.equal(payload.productsText, 'Boné - Preto • Camiseta Premium Cor Branco');
     assert.equal(payload.baseProduct, payload.productsText);
     assert.equal(payload.total_delta, 200);
     assert.equal(payload.products.length, 2);