Update RFV lifecycle to monthly windows

backend/services/analyticsService.js

@@ -2,9 +2,9 @@ const crypto = require('node:crypto');
 const { pool } = require('../db');
 
 const RFM_QUERY_TIMEOUT_MS = 15000;
-const RECENT_MAX_DAYS = 60;
-const COOLING_MAX_DAYS = 180;
-const LOST_MIN_DAYS = 366;
+const RECENT_MAX_DAYS = 7;
+const COOLING_MAX_DAYS = 15;
+const LOST_MIN_DAYS = 30;
 const FREQUENCY_MEDIUM_MAX_ORDERS = 4;
 const CLIENT_TOKEN_VERSION = 'v1';
 const SIZE_SUFFIX_SQL_PATTERN = '\\s+-\\s+(?:(?:PP|P|M|G|GG|XG|XGG|EG|EGG|EXG|U|UNICO|ÚNICO|\\d{2})(?:/(?:PP|P|M|G|GG|XG|XGG|EG|EGG|EXG|U|UNICO|ÚNICO|\\d{2}))*)$';

backend/test/analyticsService.test.js

@@ -236,12 +236,12 @@ test('scoreTertile treats equal recency as high recency', () => {
 
 test('getRecencyScore uses fixed lifecycle boundaries', () => {
     assert.equal(getRecencyScore(0), 3);
-    assert.equal(getRecencyScore(60), 3);
-    assert.equal(getRecencyScore(61), 2);
-    assert.equal(getRecencyScore(180), 2);
-    assert.equal(getRecencyScore(181), 1);
-    assert.equal(getRecencyScore(365), 1);
-    assert.equal(getRecencyScore(366), 1);
+    assert.equal(getRecencyScore(7), 3);
+    assert.equal(getRecencyScore(8), 2);
+    assert.equal(getRecencyScore(15), 2);
+    assert.equal(getRecencyScore(16), 1);
+    assert.equal(getRecencyScore(29), 1);
+    assert.equal(getRecencyScore(30), 1);
 });
 
 test('getFrequencyScore uses fixed historical order thresholds', () => {
@@ -296,7 +296,7 @@ test('buildRfmClients requires five orders and top value for a recent Champion',
             name: 'Potencial',
             monetary: 5000,
             frequency: 4,
-            recencyDays: 10,
+            recencyDays: 7,
             rfmFrequency: 4,
             rfmMonetary: 5000,
             rfmMonetaryScore: 3
@@ -306,7 +306,7 @@ test('buildRfmClients requires five orders and top value for a recent Champion',
             name: 'Champion',
             monetary: 5000,
             frequency: 5,
-            recencyDays: 10,
+            recencyDays: 7,
             rfmFrequency: 5,
             rfmMonetary: 5000,
             rfmMonetaryScore: 3
@@ -373,7 +373,7 @@ test('buildRfmClients applies lifecycle protections to new, hibernating, at-risk
             name: 'Novo',
             monetary: 50,
             frequency: 1,
-            recencyDays: 60,
+            recencyDays: 7,
             rfmFrequency: 1,
             rfmMonetary: 50,
             rfmFrequencyScore: 1,
@@ -384,7 +384,7 @@ test('buildRfmClients applies lifecycle protections to new, hibernating, at-risk
             name: 'Não é mais novo',
             monetary: 50,
             frequency: 1,
-            recencyDays: 61,
+            recencyDays: 8,
             rfmFrequency: 1,
             rfmMonetary: 50,
             rfmFrequencyScore: 1,
@@ -395,7 +395,7 @@ test('buildRfmClients applies lifecycle protections to new, hibernating, at-risk
             name: 'Hibernando',
             monetary: 50,
             frequency: 1,
-            recencyDays: 250,
+            recencyDays: 16,
             rfmFrequency: 1,
             rfmMonetary: 50,
             rfmFrequencyScore: 1,
@@ -406,7 +406,7 @@ test('buildRfmClients applies lifecycle protections to new, hibernating, at-risk
             name: 'Em Risco',
             monetary: 100,
             frequency: 1,
-            recencyDays: 250,
+            recencyDays: 16,
             rfmFrequency: 10,
             rfmMonetary: 1000,
             rfmFrequencyScore: 3,
@@ -417,7 +417,7 @@ test('buildRfmClients applies lifecycle protections to new, hibernating, at-risk
             name: 'Perdido',
             monetary: 2000,
             frequency: 1,
-            recencyDays: 366,
+            recencyDays: 30,
             rfmFrequency: 1,
             rfmMonetary: 2000,
             rfmFrequencyScore: 1,

src/pages/Rfm.tsx

@@ -36,12 +36,12 @@ const segmentDescriptions: Record<string, string> = {
   champions: 'Recentes, recorrentes e valiosos',
   potential_loyalists: 'Recentes e em evolução',
   new_customers: 'Primeira compra recente',
-  loyal_customers: 'Bom histórico, compra entre 61 e 180 dias',
-  need_attention: 'Perfil médio, compra entre 61 e 180 dias',
-  about_to_sleep: 'Perfil baixo, compra entre 61 e 180 dias',
-  at_risk: 'Histórico forte, sem compra entre 181 e 365 dias',
-  hibernating: 'Sem compra entre 181 e 365 dias',
-  lost: 'Sem compra há 366 dias ou mais'
+  loyal_customers: 'Bom histórico, compra entre 8 e 15 dias',
+  need_attention: 'Perfil médio, compra entre 8 e 15 dias',
+  about_to_sleep: 'Perfil baixo, compra entre 8 e 15 dias',
+  at_risk: 'Histórico forte, sem compra entre 16 e 29 dias',
+  hibernating: 'Sem compra entre 16 e 29 dias',
+  lost: 'Sem compra há 30 dias ou mais'
 };
 
 const segmentActions: Record<string, string> = {
@@ -351,7 +351,7 @@ const Rfm = () => {
                     <p className="text-[10px] font-bold uppercase tracking-wider text-dark-muted">Rec. {recencyScore}</p>
                     <p className="text-xs font-bold text-dark-text">{scoreLabel(recencyScore)}</p>
                     <p className="mt-1 text-[10px] font-semibold text-dark-muted">
-                      {recencyScore === 3 ? '0 a 60 dias' : recencyScore === 2 ? '61 a 180 dias' : '181+ dias'}
+                      {recencyScore === 3 ? '0 a 7 dias' : recencyScore === 2 ? '8 a 15 dias' : '16+ dias'}
                     </p>
                   </div>
                 </div>